Brand Management

Job Description

Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.

Key Accountabilities:

1- Execute brand Strategies & Campaigns:

• Execute the full year initiative master plan.
• Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
• Collaborate with cross-functional teams to ensure brand consistency
• Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
• Support the Trade Team in Commercial activations (Client specific awareness)

2- Measure & Report on Brand Performance:

• Monitoring brand performance and brand perception metrics
• Provide actionable insights and recommendation for improvement
• Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

3- Execute Brand Guidelines:

• Execute brand guidelines across all assets and communications
• Deploy Bupa offices at hospitals and clients premises following our brand guideline.
• Understand the Global Brand Guidelines and best practice
• Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.

4- Manage Budget & Agency:

• Manage external agencies and vendors in development and execution of campaigns
• Continuously track allocated budget and ensure budget utilization (without over or under spending)

Skills

• +5 years of experience
• Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
• A solid understanding of marketing concepts and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Profecient in both Arabic and English language (written & spoken)
• Excellent computer skills with capabilities in web search, excel, power point and word
• Hands on experience in new communication development and repositioning brands
• Bachelor’s Degree in Business Administration or Marketing
• Ideally FMCG and Service experience

Education

Business Administration or Marketing