Strategic Account Lead


Date: 3 days ago
City: Raleigh, NC
Contract type: Full time

Strategic Account Lead

Location: Raleigh - North Carolina - US

Company: Adama US

Job ID: 27924

With our Customers, we Listen. Learn. Deliver.

Guided by the values of the company, the Strategic Account Lead is responsible for partnering with HQs of National Accounts with multi focus (Tech, PL, and ADAMA Brand) covering short and long-term scope. In ADAMA’s case, these Strategic Account Lead capabilities include technical competence and prowess, complemented by business savvy and business relationship building.

Our People Promise:

  • No Nonsense - We are bold and direct

  • High Touch - It's business and it's personal

  • Informal - We are approachable at all levels

  • Take Initiative - We are free to explore

  • Can do - We believe anything is possible

Fundamental Areas of Focus:

  • Builds overall direction of key market-share business segments

  • Directs the applicable RAM’s delivering overall guidance, regional focus and account alignment

  • Understands marketing strategies & how to utilize marketing platforms to drive sales with account

  • Works with Product/Portfolio Management to meet sales goals

  • Consistently delivers our brand promise to customers through key business plans

  • Build & facilitate comprehensive account business plans to include key stakeholders within the organization

  • Partner with the commercial team to ensure an accurate and credible sales

  • Define a clear sales strategy to support our Portfolio & New Product introductions

  • Partner with Strategy, product & Marketing Team to ensure future offers are relevant to the market & key accounts.

Talent and Knack:

  • Drive results: Sales performance and Adama selling process execution

    • Planning and executing on targets, KPI’s annually and in seasonal moments

    • Effectively leverages other complementary resources, such as NPIs, campaign tactics, emerging market opportunities

    • Leverages actionable insight, not just information

    • Executes with purpose but also with agility

  • Account planning and partnering

    • Executes segmentation, optimizing value proposition

    • Builds strategic relationship, partnering with trust and added value

    • Business acumen

    • Negotiation

  • Portfolio and market optimization (Inc. NPI launch)

    • Broad range of product knowledge

    • Campaign execution

    • Understands and accounts for competitive and market drivers

  • Communication and collaboration

    • Coaching

    • Building target capabilities

    • Leading a team/initiative

  • Represent Adama with trust, integrity, and performance culture

    • Manage budgets effectively

    • Engaged enthusiastically in learning journey

    • Influences and inspires

    • Operates with a safety mindset


  • BA/BS in Ag science or BA/BS is non-Ag discipline with significant industry background

  • A minimum 10 years in Sales and/or Sales/Account Management

  • Strong sense of customer focuses and demonstrates excellent sales and negotiations skills

  • Demonstrated People Management (hiring, deployment, development)

  • Competency in business acumen

  • Strong intellectual curiosity

  • Strategic and tactical thinking

  • Communication (both oral and written)

  • Strong organizational skills in strategy, communication at all levels and execution

  • Strong leadership skills. Ability to lead, contribute, and influence others in a team-based organization

  • Excellent people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner

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