Monetization Strategy Lead (US)


Date: 1 week ago
City: New York, NY
Salary: $125,000 - $220,000 / year
Contract type: Full time

Company Overview:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, Austin, London, Paris, Berlin, Dubai, Singapore, Jakarta, São Paulo, Seoul and Tokyo.

Why Join Us:

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team:

The Monetization Strategy organization provides business critical insights using analytics and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.

About the Role:

  • Act as the key strategy partner to our monetization team focusing on various advertiser segments

  • Partner closely with leadership to drive high impact projects

  • Conduct external market research to better understand the competitive, macro, and industry landscape

  • Conduct in-depth analysis that helps the business better understand key value drivers and growth opportunities.

  • Measure and track business financial performance, ensure financial healthiness of business operations

  • Manage key initiatives on a project basis and collaborate closely with cross-functional teams in the US



  • 3-8 years of experience in corporate strategy, management consulting or investment banking.

  • Demonstrable analytical skills, ideally with experience of BI tools.

  • Solid research & critical thinking skills, and ability to drive insights.

  • Excellent communication and project management skills, with experience interacting and building relationships with executive-level stakeholders.

  • Self-motivation, comfort with ambiguity and cross-cultural environment, adaptability to change, roll-up-the-sleeves attitude and other helpful qualities for a high-growth environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

Job Information

The base salary range for this position in New York City is $125000 - $220000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units, as well as a comprehensive benefits package.

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