Marketing Strategy Manager - Remote


Date: Nov 25, 2022
City: Denver, CO
Contract type: Full time

We exist for American workers and their employers - who are the backbone of our economy. That is where Centivo comes in - our mission is to bring affordable, high-quality healthcare to the millions of Americans who struggle to pay their healthcare bills.

Centivo is looking for a Marketing Strategy Manager to join our team!

The Marketing Strategy Manager is responsible for developing the regional marketing plan in conjuncture with the sales leadership and marketing, as well as leading the execution of innovative, integrated marketing, communications and advertising activity for this market. This role will act as the strategic marketing and communications partner with cross-functional groups within the organization

Working closely with the Vice President Marketing, agency partners, and other Marketing Directors and their staff, the Manager will manage and lead the integration of all marketing and community development efforts in assigned region to promote and position the organization for success. This position will be responsible for any regional marketing events and own any local agency or community relationships. They will collaborate closely with other marketing colleagues, including media relations and digital, to ensure marketing tactics are tailored appropriately to support the business growth objectives of the assigned region

This position will require strategic experience and a deep understanding of best practices in brand management, direct marketing and online marketing strategies. The position is a visible, self-directed position, with exposure to all levels of management. He/she will assist the Sales teams in the markets by defining new lead sources, conducting analysis on our customer profile, and building tracking and reporting on important metrics and event and territory activation with community and industry leaders

Your responsibilities will include:

  • Planning and Execution: Leadership of the region's marketing strategies. Responsible for developing short- and long-term actionable plans and tactics. Integrates developed brand strategy across all touchpoints in that region

    • Leading cross functional team, and in support of overall business goals, develop and lead implementation of comprehensive strategic communications and marketing plan to promote and strengthen visibility and reputation of Centivo to all audiences in assigned region.

    • Set the outward facing regional marketing strategy and drive proactive sponsorship, speaking engagement, giving, and event strategy in region. Build project plans and oversee implementation of sponsorships and all related marketing communications by event planners.

    • Collaborate with internal and external strategic business partners to develop joint marketing strategies and plans for value add programs.

    • Responsible for developing executable marketing calendars and delivering against all established deadlines. Manage cross-functional marketing teams to guide and influence integrated and flawless execution of marketing plans.

    • Serve as the liaison between regional sales leadership and Director of PR to ensure that market dynamics and local media preferences are incorporated into outreach plan development.

    • Develop and support strategic relationships with providers. Identify, leverage, and lead provider marketing opportunities.

    • Drive promotional activity through Marketing Communications to sales and channel to meet overall objectives.

    • Establish and maintain relationships with industry influencers and strategic partners within the region.

  • Competitor Insights & Innovation:

    • Analyze competitive intelligence, market research, and internal intelligence and translate into appropriate opportunities and competitive response(s).

    • Identify opportunities for product and program improvements, cost reductions, and other ways to improve business practices to ensure the company is maximizing volume and profit opportunities.

    • Coordinate with Marketing colleagues to measure effectiveness of communications and customer experience.

Work Location:

This is a fully remote position

You should have:

  • Bachelor's degree or equivalent work experience required, Master's degree in Marketing or Business Administration preferred

  • 6+ years of marketing, strategic planning, or product management experience, specifically in health plan or TPA preferred

  • Strong interpersonal and collaboration skills

  • Proven organization, facilitation and conflict management skills

  • Excellent oral, written and presentation skills

  • Strategic thinking, with strong analytic and problem solving skills

  • Effective leadership skills and can facilitate cross-functional teams


Our range for this role is $94,500 - $110,500. To determine our range, we consider as many of the following data points as are available to us: external market salary survey data, internal data in terms of comparable roles and our budget for the position. Compensation is both an art and a science (as is negotiating a salary for a new job at a new company!), so what we have posted is our good faith estimate of what we expect to pay. We encourage candidates to apply for positions that are of interest and share their desired salary. We consider that as an additional data point, along with candidate skills and qualifications as part of our process.

Leadership Skills & Behaviors:

  • Strategic Thinking – Knack for sorting through clutter to find the best route, often by pulling up from the current complexity to identify patterns that guide future direction and allow one to narrow the options and articulate the options from which others can work backward.

  • Business Acumen – A keenness and quickness in understanding and dealing with a business situation (risks and opportunities) in a manner that is likely to lead to a good outcome. Critical to this is an ability to think beyond their own function.

  • Systems/Analytical Thinking – Demonstrates the ability to think fluidly and integrate information. Able to anticipate non-linear and non-obvious relationships. Often includes an ability to think holistically/conceptually – very powerful when accompanied by ability to communicate & clarify tactically.

  • Flexibility/Working through Ambiguity – Tendency to be energized by new experiences/perspectives that test assumptions and thinking. Considers different points of view, sometimes with fragmented information, to arrive at practical, effective, actionable next steps.

  • Communicate – Managers discuss the company's vision and strategies, the department's direction and goals, and in times of crisis, what we know and don't know to make sure team members know what they need to know.

  • Clarify – As managers, it's up to us to clarify what good looks like. What do we expect? What do our clients, customers or colleagues need? If our teams are not performing as expected, managers must clarify expectations and ensure understanding.

  • Coach – Managers provide recognition and feedback; help team members find solutions to challenges; amplify good and filter weaker aspects of organizational culture and the work as they coach employees in their day-to-day performance and their growth and career development.

  • Connect – Managers help our teams see their collective purpose and how their work connects to the greater whole. We connect people within our company and network.

  • Customize – As managers, we need to understand what makes each team member unique, and then customize, tailor and adapt how we support them.

Centivo Values:

  • Empathy - We treat your problem as if it is our problem. Because it is. We are always glad to help because we care.

  • Resourcefulness - If it needs to be done, we'll figure it out and get it done, or make sure it gets done.

  • Integrity - We do the right thing. Always. That includes placing people before profits.

  • Possibility - We start with Yes.

  • Reliability - We will always do what we say we will. You can count on us. Every single time.

  • Teamwork & Collaboration – We treat each other with respect and listen, support and value each other's opinions as we work toward our shared goals.

Who we are:

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions of working Americans who struggle to pay their medical bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit

Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan & Co.

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