Social Media and Event Coordinator


Date: Nov 25, 2022
City: Fresno, CA
Contract type: Full time

FLSA Status: Non-Exempt

Employee Status: Full-time, Benefit Eligible

Days/Times: 40 hours per week; days and times can vary based on operational needs

Reports to: Marketing and Communications Manager

Location: Jenny Eller Donor Center, Fresno, CA

Important: CCBC has a mandatory vaccination policy and will only consider applicants that are fully vaccinated (booster not required) for COVID-19. All candidates being considered for an open position will be required to show proof of vaccination status.

Job Summary:

Do you live and breathe digital marketing? Are you able to create engaging content with your eyes closed and can you transform it across any digital platform? Do you see events through Instagram-filter glasses, or do you stay awake wondering how you can make the next viral TikTok trend? Then the Social Media and Event Coordinator role at the Central California Blood Center (CCBC) is for you!

In this exciting role, you will oversee all aspects of CCBC’s social media platforms (including Facebook, Instagram, Twitter, TikTok) to deliver targeted messaging to educate and inform the community of the importance of blood donation. Additionally, you will be an integral team member in the planning of signature events, volunteer fairs, and health fairs.

Essential Job Duties:

  • Assist with development and management of content for all digital media marketing programs, including but not limited to social efforts, and email campaigns

  • Conceptualize, strategize, and analyze social media platforms, including content calendars and schedule posts, to expand the exposure, engagement, and presence of CCBC

  • Coordinate and attend marketing and community events (including but not limited to signature events, volunteer fairs, and health fairs) including overseeing logistics, coordinating with vendors, producing social media content, and ordering marketing collateral

  • Coordinate event and content email marketing campaigns, including copy, scheduling, and database management

  • Evaluate and monitor social media and campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness

  • Solicit discounted services and products to be available through the CCBC Incentive Program (donor coupons)

  • Oversee CCBC’s Volunteer effort, ensuring the day-to-day volunteer assignments by working directly with the Marketing Assistant

  • Under the direction of the Marketing and Communication Manager, work with Fresno State Service-Learning Groups

  • Be flexible in schedule of hours worked, including overtime, scheduled weekends, holidays, and rotating shifts when necessary

  • Attendance and punctuality are essential to this position

Note: The duties and responsibilities described above are not a comprehensive list and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.


Required Qualifications and Skills:

  • Bachelor’s Degree in Marketing or Advertising

  • Ability to effectively supervise and plan for the timely and successful completion of short and long-term objectives.

  • Ability to consistently meet established deadlines for deliverable or activities.

  • Demonstrated leadership, organizational, reasoning, problem solving and analytical skills.

  • Highly developed interpersonal skills and ability to work collaboratively with a wide range of individuals.

  • Excellent oral and written communication skills.

  • Strong organizational skills: ability to manage multiple projects simultaneously and meet deadlines.

  • Computer skills necessary to perform job functions.

  • Ability to travel to other facility sites and work varying days, shifts and hours.

Preferred Qualifications and Skills:

  • 2 + years in Marketing or Advertising

The Central California Blood Center is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, hair style, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Consistent with the Americans with Disabilities Act (ADA) and state of California Civil Rights Law, it is the policy of Central California Blood Center to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Human Resources Department at [email protected]

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