Director of Marketing

Marcus Theatres Corporation - Marcus Theatres General Admn


Date: 1 week ago
City: Milwaukee, WI
Contract type: Part time
Marcus Theatres Corporation - Marcus Theatres General Admn

Marcus Theatres


Position Description – Director of Marketing






Broad Description of Duties:


The Director of Marketing will be responsible for the development and daily management of strategies for the theatre division’s interactive and digital marketing, membership/subscription programs, along with purchasing media and advertising. They will oversee these marketing efforts in order to maximize sales and build awareness of the Marcus brand.


This position reports to the Chief Operating Officer and is based at the headquarters in Milwaukee, WI.





Essential Functions/Job Duties:



  • Help to develop the division’s marketing strategy to drive attendance and maximize sales at the organization’s theatres, drive strategic change, and solidify and promote the Marcus brand;

  • Responsible for evaluating market conditions and competitor data and providing actionable recommendations to integrate into marketing plans;

  • Collaborate with other departments to develop marketing campaigns to support film releases, as well as other company products and initiatives;

  • Help to execute marketing campaigns and other activities to support the divisional marketing strategy;

  • Communicate expectations regarding execution of field marketing plans to site managers and follow up to ensure accountability;

  • Help develop and manage advertising campaigns;

  • Work with the Chief Operating Officer to establish goals and metrics for events, marketing plans, and advertising campaigns;

  • Monitor and report on the performance of marketing and advertising campaigns;

  • Analyze results from data to inform decision-making and measure ROI and KPIs to help prepare and manage the department’s budget;

  • Be constantly finding new, innovative ideas to maximize the infield marketing experience, pitching opportunities internally;

  • Oversee daily deployment of comprehensive digital media plans/campaigns, display advertising, online video and social media program efforts that will effectively and efficiently drive traffic and sales growth across Marcus Theatre’s network;

  • Understand weekly/monthly sales data to inform digital and search marketing plans and provide recommendations/adjustments to maintain strong sales growth;

  • Oversee social media and website efforts to ensure the strongest engagement opportunities with prospective customers;

  • Responsible for the continuous improvement of usability, design, content and conversion of the Marcus Theatre division website and app;

  • Review new technologies to keep the company at the forefront of developments in digital marketing;

  • Oversee the membership/subscription program and help identify strategic opportunities to maintain and continuously enhance the value;

  • Analyze data to understand the needs of the members and recommend changes to gain customer loyalty;

  • Negotiate agreements and manage relationships with external vendors;

  • Supervise and provide guidance to other members of the department;

  • All other duties as assigned by the Chief Operating Officer, as needed.



  • The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.





Job Requirements:



  • Seven-plus (7+) years of overall marketing experience;

  • Strong marketing background with proven results;

  • Proven working experience in direct to consumer marketing, advertising, social/digital marketing or a related field;

  • Experience directing various marketing resources to implement and produce needed traditional and digital campaign components;

  • Excellent leadership and organization skills;

  • Excellent interpersonal, written, and oral communication skills;

  • Ability to create and deliver presentations to senior management/leaders;

  • Experience creating and incorporating traditional marketing elements (POP, sales training, etc.) into marketing campaigns;



  • Experience managing multiple social media accounts, marketing campaigns, and online display advertising placements;



  • Strong understanding of current online marketing concepts, strategies and best practices, including legal policies;

  • Competent in Microsoft applications, including Word, Excel, Outlook, and Power Point;

  • Up-to-date with the latest trends and best practices in marketing and measurement;





Physical Requirements:


While performing the duties of this job, the employee is frequently required to sit, talk and/or hear, and/or use hands to finger, handle, or touch objects, tools, or controls. The employee is required to stand, and/or walk occasionally. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities required by this job include close vision and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.


Work is performed in an office environment. The noise level is usually low to moderate with an occasional loud environment. . The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential function.






Education Required:



  • Bachelor’s Degree in Marketing, Advertising, Communications, or a similar field





Marcus Theatres is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination in our hiring and employment practices in accordance with all applicable laws.








Primary Location
: Wisconsin-Milwaukee-Marcus Theatres General Admn


Work Locations
: Marcus Theatres General Admn 100 East Wisconsin Avenue Suite 2000 Milwaukee 53202


Job
: Sales & Marketing


Organization
: Theatres


Schedule
: Part-time


Employee Status
: Regular


Job Type
: Experienced


Job Level
: Manager


Job Posting
: Nov 23, 2022, 4:43:19 PM

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