Marketing Content Writer

Akeneo


Date: Sep 23, 2022
City: Boston, MA
Contract type: Full time
Akeneo

Company Description

Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.

At Akeneo, our teammates are the driving force behind who we are and where we want to go as a company. We work every day to shape a first-class work environment and culture, which is rooted in our core values of Humility, Benevolence, Openness, Innovation and…Beer (aka. comradery)! We want our people to help us grow and to grow with us, and that’s why we do whatever it takes to equip our employees with everything they may need to make a tangible impact on themselves, the business and the company. Let our intrepid three-headed mascot #ZiggyTheHydra welcome you into her world and join us at Akeneo! Learn more about who we are as an employer and about our Culture and Values via our Career page.

Job Description

Working with the Global Integrated Demand team, the Content Writer will help bring Akeneo’s messaging to life. You’ll work directly with the Content Marketing Manager to identify content opportunities and gaps, lead the creation & execution of content across a variety of written formats, and help support Akeneo’s demand generation and awareness efforts by crafting content across all stages of buyer’s journey. Leveraging SEO and trending market topics, you’ll have the opportunity to write and promote in-depth articles that align with greater marketing campaigns. This role will collaborate across the marketing team and be an integral part of producing high-quality and engaging content. This will be a fantastic opportunity for an experienced writer looking to develop their skills as a storytelling B2B marketer.

This role will report directly to the Content Marketing Manager within the Global Integrated Demand team.

This role will work closely with the Product Marketing team, the Global Campaigns team, and the Field Marketing team.

More precisely, your main responsibilities will be to:

  • Create compelling written content optimized for SEO from ideation to execution, including but not limited to blog posts, web pages, articles, email cadences, eBooks, customer stories, etc.

  • Assist in creating and executing an editorial calendar while meeting weekly & monthly writing deadlines

  • Work cross-functionally within marketing (product marketing, communications and demand) to support writing projects for product launches, global campaigns, ABM, website, and strategic partner marketing

  • Create written content for the various buyer personas, funnel stages and use cases

  • Assist in regular content audits to ensure coverage across use cases, personas, buyer journeys, and channels/tactics

  • Ensure best practices in grammar, messaging, writing, and style to ensure consistency of content with professional quality standards, brand, and tone

Qualifications

  • You have experience in, and passion for, writing engaging marketing content with examples to share
  • You have excellent writing and communication skills, a creative eye, and a passion for proper grammar, spelling, and punctuation
  • You can tell a story and keep your audience engaged, especially if you can take a complex subject and explain it in digestible terms
  • You are organized and able to meet deadlines
  • You are entrepreneurial and enthusiastic about navigating and succeeding in a rapidly evolving business 
  • You have a scrappy, ‘get it done’ attitude; resourceful and creative
  • You act with empathy and communicate with honesty, candor, and respect
  •  

Additional Information

Life at Akeneo: Benefits

Culture

Diverse, cross-cultural team.

Annual All Staff gathering week, office parties, team offsites

Once a year, travel to another office location for a period of 2 weeks
Top-notch 8-week onboarding program for new teammates, including live presentations, online courses you can take at your own pace, and an exhaustive checklist with all the resources, calls-to-action and support contacts for a smooth integration into the company

Time off

Flexible working hours, global home office policy

Take the time you need to welcome a new family member with 16 weeks of maternity leave (30 days if you are the second parent)

Health & Wellness

Individual and confidential coaching sessions with a mental health practitioner of your choice

Plan your retirement with ease thanks to our 401k with company matching

Extensive Health, Dental, Vision benefits

Equipment

Best-in-class communication and collaboration tools: Slack, Notion, Google Suite, Jira, GitHub...

Choice of a Mac or a Windows laptop

Personal remote allowance to maximize your home office environment

Professional Development

Participation in in-house events welcoming external guests (ie. Meetups) or industry events

Group and individual training opportunities

Attendance to the yearly business or tech conference of your choice

Diversity & Inclusion

Akeneo is committed to providing a friendly, safe, and welcoming environment for everyone who works for or with us, regardless of gender identity and expression, sexual orientation, disability, physical appearance, medical condition, race, age, family status, religion (or lack thereof) and other personal features and preferences. We create the right conditions for you to feel safe and be yourself!

Interview process

  • Say hi! If your application has caught our attention, you will receive an invitation to a 30-minute conversation with one of our Talent Acquisition Specialists, where you’ll learn more about the role and about Akeneo.
  • Meet your future manager! This 45-60 minute interview will allow you to go in more depth into what the role entails and discuss your experience and skills.
  • Meet the team! Project yourself into the reality of the position and confirm our company culture fits you with one or two additional interviews with your future colleagues or stakeholders.
  • Sign your offer!
     

At all stages of your recruitment process, our Talent Acquisition team is committed to give you an update in a one-week time frame. 

So? Is this job description all about you? Then what are you waiting for - click that Apply button so that we can meet you without further delay!
Feeling hesitant because you think you’re not checking 100% of the requirements for the job, but still feel confident and motivated to grow into the position? Don’t hesitate to apply anyway, or reach out to us for questions or clarifications!

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