Regional Marketing Manager

Primrose Schools

Date: Sep 23, 2022
City: Atlanta, GA
Contract type: Full time
Primrose Schools

The Regional Marketing Manager executes Market Level Business Co-Op (MLBC) plans across multiple markets nationally. This individual will use data in creative ways to inform strategy and tactics, and measure results of Primrose MLBCs.

The ideal Regional Marketing Manager will move quickly and easily and can change direction and focus with ease. H/She is an excellent communicator and team player who collaborates with cross-functional teams at all levels of the organization and external partners. The Regional Marketing Manager focuses on creating value, loyalty, and trust to continually influence and impact key stakeholders to drive understanding, alignment, and collaboration.
  • Oversees the project development, deployment and effectiveness of the market level business co-op in assigned markets
  • Implements quarterly reporting capabilities to inform market level co-ops of progress toward their market business objectives
  • Tracks and communicates pilot progress across key stakeholder groups
  • Conducts pre/post impact analysis to evaluate pilot plan performance
  • Leverages pilot learnings to develop market level plans across the system for additional markets
  • Captures, shares and socializes best practices and innovation both at the market & local level
  • Develops recommended plan enhancements to optimize ongoing enrollment & recruitment marketing efforts
  • Collaborates with internal marketing channel/agency partners to collect feedback & create new opportunities for enhanced growth
  • Communicates and trains SBCs on new program enhancements and improves their overall knowledge of MLBC best practices

We seek to build teams of individuals who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset, agility and curiosity. Our ideal candidate will possess a mix of the following skills and competencies:
  • 5-7 years of marketing experience – advertising, PR, agency, or other strategic marketing related role
  • Bachelor’s degree preferred
  • Franchise experience preferred
  • Prior experience managing a Co-Op is preferred
  • Proven ability to manage time effectively and efficiently, demonstrating a bias for action and exceptional multitasking skills
  • Strong communication skills, both written and verbal
  • Demonstrated ability to work across teams within an organization
  • Comfortable with data/analytics; makes decisions based on data

We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with reimbursement of up to 50% of tuition at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental and vision insurance.


At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. It informs our who, what and how. Our belief that who children become is as important as what they know comes to life through our exclusive, research-informed approach to teaching and learning. We deliver more than a curriculum; we provide a life-changing early learning experience for children and their families.

We believe who you are is as important as what you know. While experience and knowledge are an important part of the success equation, who you are matters just as much. We treasure our relationships with Team Members, Franchise Owners and those we serve. Our commitment to diversity means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. We make every effort to ensure everyone feels they belong in our Primrose community.


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