Brand Marketing Manager

JBC


Date: Sep 23, 2022
City: New York, NY
Salary: $90,000 - $110,000 / year
Contract type: Full time
JBC
, Posted September 21, 2022

#193941

Job Title: Brand Marketing Manager
Location: New York, NY (hybrid)
Company: Apparel subscription-based company
Salary: $90,000 – 110,000
**Salary is commensurate with experience and is an estimated range provided by JBC.

Position Summary

The Brand Marketing Manager oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

Responsibilities

Ultimately, the job of the Brand Marketing Manager is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
  • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
  • The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
  • Integration of content activities within traditional marketing campaigns. Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results.
  • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies.
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
  • Creation of a strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed.
Experience and Education Required
  • Bachelor\'s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.
  • 5+ years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).

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