Trade Mktg Sr Supervisor

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”

Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

Job Overview: Responsible for identifying and capturing incremental volume & high visibility by marketing at the point of purchase. A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet necessary targets. Support the SSFL business development by creating customer focused activity programs and delivering to the field the necessary selling tools

Responsibilities

• Leveraging Sales performance by providing high quality Marketing services targeting TT & WHL Trade channels and maintaining synergy with Marketing function
• Motivating and maintaining long term relationship with Trade customers to achieve Sales & Marketing AOP objectives.
• Planning and executing long term loyalty programs for trade Customers to meet or exceed sales objectives supported with all relevant tracking tools to insure quality of program execution.
• Representing sales function in the process of New Product Launches handling Pipeline forecast, recommending packages & price points in cooperation with sales management.
• Enhancing sales team in meeting S&D objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings.
• Planning and executing Marketing calendar for TT & WHL channels.
• Improving merchandising performance in TT & WHL channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility.
• Collecting and analysing all relevant information about competition:
• Activities cross trade channels
• Pricing strategy
• Innovations and communicate on a timely manner to management to take appropriate actions & decisions.
• Sign off all promotions in liaison with Marketing & Sales functions as field ready from a customer perspective.
• Working with sales & marketing managers to make recommendations on pricing strategy by trade channel, and package.
• Select and brief external suppliers to provide the required POP materials and tailor made promotional activities to deliver competitive and cost effective advantage in-store. Ensure these materials are effectively and promptly distributed.
• Translate Marketing initiatives into TT & WHL channels activity plans including: in-store targets, promotional guidelines, selling stories etc.
• Provide all necessary physical support materials (sales aids, buyer boxes, samples etc.).
• Cost effectively validates the in-store vision/ sales drivers by analysing existing data or by implementing store tests. Use these insights to develop the plan and to bolster the selling story.
• Monthly Update ACNielsen reports and shares the analysis with sales management.
  
  

Qualifications

• Advance Microsoft Office.
• Analytical skills.
• Understanding of use of insights/selling capability.
• Influencing skills.
• Strong results orientation.
• Taking the initiative.
• Strong verbal and written communication as well as facilitation skills
• Organisational ability - managing a large workload.
• Very Good English and Arabic language skills
• Mobility and No travel restrictions
• Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
• Planning & Organising (Multiple priority management)
• Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
• Integrity (Mutual trust, consistent with company ethics and values)