Sr. Sales Engineer - Services | alfanar Electric

Full responsibility for achieving sales targets and managing distributor accounts in alignment with regulations and company policies. Acts as the primary liaison with distributors to ensure service quality, protect mutual interests, and support the company’s strategic sales goals in the wholesale market.

Sales Management
 • Support achievement of sales targets for assigned distributor accounts.
 • Execute day-to-day sales processes including order coordination, delivery follow-up, payment tracking, and credit compliance.
 • Adhere to internal controls and ensure alignment with applicable sales policies.

Client Relationship Management
 • Build and sustain strong working relationships with distributors to promote long-term cooperation.
 • Act as the primary point of contact for distributors, ensuring a consistent and professional representation of Alfanar.
 • Conduct regular check-ins to gather feedback and assess distributor satisfaction and needs.

Business Growth
 • Identify and propose upselling and cross-selling opportunities within existing accounts.
 • Monitor market developments and customer behavior to support growth initiatives.
 • Contribute to account development strategies aligned with broader sales plans.

Problem Solving & Support
 • Respond to distributor concerns and coordinate with relevant teams to ensure timely issue resolution.
 • Communicate client-specific needs or service gaps to internal stakeholders for action.
 • Track order fulfillment and service delivery to help maintain a high level of satisfaction.

Performance Monitoring & Reporting
 • Track sales performance indicators and distributor engagement metrics.
 • Compile reports and insights to support performance reviews and planning.
 • Maintain accurate and up-to-date records in the CRM system.

Internal Coordination & Collaboration
 • Collaborate with internal teams (e.g., marketing, supply chain, customer service) to fulfill distributor requirements.
 • Share field insights and distributor feedback to support product or process improvement.
 • Assist in implementing initiatives tailored to distributor needs.

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.

The hub of alfanar’s manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.

alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.

For more information about alfanar, please visit alfanar.com