Sr. Manager - CRM & Asset Mktg.
Kidana | كدانة
Date: 3 weeks ago
City: Mecca
Contract type: Full time
Role Main Purpose
To lead investor relations, tenant engagement, and marketing strategies that enhance asset value and support business development objectives through targeted communications, data-driven insights, and cross-functional collaboration.
Functional Responsibilities
Investor Relations & Stakeholder Management
Professional and Technical Certificates (Preferred Only): CIM, PMP
Professional Experience
To lead investor relations, tenant engagement, and marketing strategies that enhance asset value and support business development objectives through targeted communications, data-driven insights, and cross-functional collaboration.
Functional Responsibilities
Investor Relations & Stakeholder Management
- Develop and maintain relationships with investors, partners, and financial stakeholders.
- Prepare and distribute investor reports, presentations, and performance updates.
- Coordinate with 3rd parties (designers, PR agencies) to create high-impact marketing collateral (pitch decks, brochures, newsletters).
- Organize investor meetings, roadshows, and site tours.
- Act as primary liaison for key tenants and lease operators, ensuring high satisfaction and retention.
- Develop tenant engagement programs (events, surveys, feedback mechanisms).
- Collaborate with leasing teams to align marketing efforts with occupancy goals.
- Work with the Development Team to create marketing materials for new projects (renders, videos, digital content).
- Manage digital and traditional marketing campaigns to promote assets and attract investors/tenants.
- Ensure brand consistency across all investor and tenant communications.
- Provide the Asset Management team with market analytics, occupancy trends, and competitor benchmarking.
- Track and report on investor/tenant engagement metrics (e.g., satisfaction scores, retention rates).
- Maintain a CRM database for investor and tenant interactions.
- Align with Legal/Finance teams to ensure compliance in investor communications.
- Support senior leadership with data-driven insights for decision-making.
- Ensure adequate staffing levels aimed at contributing to the achievement of the strategic objectives of Kidana.
- Set performance management objectives based on department KPI’s and performance targets for all reporting team members and perform mid-year and year-end performance reviews.
- Direct the identification of talent for pivotal roles in coordination with the Human Capital Department from a succession management standpoint.
- Take decisive action to ensure speedy resolution of unresolved grievances or conflicts among team members.
Professional and Technical Certificates (Preferred Only): CIM, PMP
Professional Experience
- A minimum of 10+ years of experience in Marketing,Business Administration or related fields is preferred.
- 4+ years in management roles
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