Social Media Specialist

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy on a day-to-day basis across LinkedIn, YouTube, X, WhatsApp, Facebook, Instagram, TikTok and Snapchat to enhance our online presence, engage our audiences, and drive business growth. Your challenge will be to expand our reach on social media and grow our following, as well as increase engagement.

• Manage social media marketing campaigns and day-to-day activities
  

• Oversee design (i.e. social media posts and captions)
  

• Content Creation and Management: Develop engaging, high-quality content for various social media platforms
  

• Community Management: Monitor and engage with our social media community.
  

• Manage responses, comments and messages promptly and professionally
  

• Analytics and Reporting: Track, analyse, and report on social media performance metrics, providing actionable insights and recommendations for improvement
  

• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to enhance our social media presence
  

• Collaboration: Work closely with the marketing, PR, and design teams to ensure a cohesive brand messaging and effective execution
  

• Develop and expand the community, including influencer outreach
  

Qualifications

• Bachelor's degree in Social Media, Marketing, or a related field (a Master's degree is a plus);
• Certification in social media marketing, digital marketing, or related disciplines (e.g., Google Digital Marketing Certification, HubSpot Social Media Certification) is preferred

Experience

• Minimum of 5 years of experience in social media strategy, management, or a related field
• Proven track record of successfully managing and growing social media accounts for businesses or brands
• Experience in developing and implementing data-driven social media strategies
• Demonstrated ability to manage multi-channel campaigns across platforms such as X, Instagram, TikTok, LinkedIn, and Snapchat

Knowledge

• Deep understanding of various social media platforms, algorithms, and their best practices
• Strong knowledge of social media analytics tools such as Google Analytics, Hootsuite, Buffer, or Sprout Social
• Familiarity with paid social media advertising, campaign optimisation, and A/B testing
• Understanding of SEO principles and their application in social media content
• Knowledge of content marketing principles and digital media trends
• Proficient in social media management tools, graphic design software (e.g., Canva, Adobe Creative Suite), and video editing tools

Skills

• Ability to develop comprehensive and effective social media strategies aligned with business objectives
• Exceptional creativity to produce engaging and unique content tailored to different platforms
• Excellent verbal and written communication skills, with attention to tone and brand voice
• Strong interpersonal skills and a team-oriented mindset to work effectively across departments
• Strong ability to analyse data, interpret insights, and implement data-driven improvements
• Strong organisational and multitasking skills to efficiently handle multiple campaigns and deadlines

Traits

• Ability to thrive in a fast-paced environment and adapt to changes in social media trends
• Keen attention to detail to ensure high-quality content and error-free campaigns
• A self-starter passionate about staying ahead of social media trends and technologies
• Ability to handle feedback and challenges constructively while maintaining a positive attitude
• Ability to mentor and guide junior team members, fostering a collaborative and innovative work environment. Passionate: Demonstrates a genuine enthusiasm for marketing and brand-building
• Self-motivated, strong curiosity, and strive for continuous learning
• Thrive in a fast-paced, innovative environment
• Living the team values: Simpler. Better. Faster
• Creative thinker and a go-getter

• High-performing and fast-paced work environment
• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development

#KSABayut

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.