Social Media Marketing Specialist
Loyal To Cumbria
Date: 21 hours ago
City: Riyadh
Contract type: Full time
The Social Media Marketing Specialist is responsible for planning, creating, and executing social media strategies that enhance brand awareness, engage audiences, and drive measurable business results. This role blends creativity, strategy, and analytics to manage a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.
Key Responsibilities
Key Responsibilities
- Strategy & Content Development
- Develop and execute comprehensive social media strategies aligned with marketing and business objectives.
- Plan and manage an editorial content calendar for all social platforms.
- Create and publish engaging, brand-consistent content—including graphics, videos, stories, and posts.
- Identify emerging trends and platform updates to keep social strategies fresh and effective.
- Community Management
- Engage daily with followers through comments, messages, and discussions to build an active online community.
- Monitor brand mentions and conversations across social media channels.
- Address customer inquiries and feedback promptly in coordination with customer service or PR teams.
- Paid Social Campaigns
- Plan, launch, and optimize paid social media campaigns across Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, and other platforms.
- Set up audience targeting, track performance, and adjust campaigns to maximize ROI.
- Collaborate with the advertising team to align organic and paid efforts.
- Analytics & Reporting
- Track and analyze performance metrics (engagement, reach, follower growth, conversions, etc.) using tools like Meta Insights, LinkedIn Analytics, and Google Analytics.
- Generate monthly and quarterly performance reports with actionable recommendations.
- Continuously test and refine strategies based on data-driven insights.
- Collaboration & Branding
- Work closely with content creators, designers, and copywriters to ensure consistent brand messaging and tone of voice.
- Partner with influencer marketing teams or external collaborators for campaign initiatives.
- Support cross-channel marketing initiatives such as product launches, events, or promotions.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 2–4 years of experience in social media marketing or digital content management.
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Later, Buffer).
- Strong understanding of platform algorithms, trends, and best practices.
- Excellent copywriting, storytelling, and visual communication skills.
- Analytical mindset with the ability to interpret social data and derive insights.
- Experience with paid social advertising and campaign optimization.
- Familiarity with tools like Canva, Adobe Creative Suite, or CapCut.
- Knowledge of influencer marketing or affiliate programs.
- Certification in social media marketing (e.g., Meta Blueprint, Hootsuite).
- Experience managing brand accounts with 10K+ followers.
- Competitive salary and performance bonuses.
- Health, dental, and vision benefits.
- Flexible work arrangements (remote or hybrid).
- Professional growth and social media certification support.
- A creative, supportive, and collaborative marketing culture.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Technology Developer- Card Management System (Cortex)
PayTech Group,
Riyadh
20 hours ago
Job Title: Technology Developer- Card Management System (Cortex)Term: 12 monthsLocation: Riyadh, KSADivision: Banking & TechnologyRelevant experience: 4-8 years experienceMandatory requirements: Technology knowledge of CortexPURPOSE OF JOBWe are seeking a skilled Technology Developer to work on the Cortex Card Management System for the successful launch of new Credit, Debit and Prepaid Products. The role involves designing, developing, and integrating solutions that...
Production Engineer
Nextracker Inc.,
Riyadh
1 day ago
Job Description:Shift Production EngineerJob DescriptionAt Nextracker, we are leading in the energy transition, providing the most comprehensive portfolio of intelligent solar tracker and control software solutions for solar power plants, as well as strategic services to capture the full value of solar power plants for our customers. Our talented worldwide teams are transforming PV plant performance every day with smart...
Manager - Implementation (DEL-270)
Qiddiya | القدية,
Riyadh
1 day ago
Introduction:Join Qiddiya Investment Company as a Manager - Implementation, where you will play a pivotal role in overseeing the successful execution of projects within our innovative ventures. This position requires a detail-oriented and experienced professional dedicated to driving project implementation efforts, ensuring alignment with our strategic objectives.Responsibilities:Lead the development and execution of implementation strategies for various projects, ensuring they adhere...
