Senior Marketing Manager KSA - #16800

Purpose & Overall Relevance for the Organization: Drive integration and execution of key commercial and brand functions to ensure success of the Brand in KSA Set strategy & execution plan for brand marketing, local activations & trade zone transformation in Saudi Arabia
Key Responsibilities:

• Lead brand marketing initiatives in KSA, aligned with One EMC brand strategy & vision + Business plan for KSA defined by Country Manager
• Develop annual country brand strategy in coordination with EMC cluster brand leadership team & brand teams; including strategy for engaging consumers with hyperlocal media, products, and activations.
• Establish country-level KPI tracking and reporting mechanisms
• Coordinate best practice sharing; support activation and product planning across various marketing functions; enable / support country level MWB planning and tracking
• Drive cross-channel coordination (DTC, Wholesale, Digital) to meet the needs of Brand in the Country
• Align with the EMC Key Cities team to develop planning and reporting standards
• Establish and leverage partnerships with local stakeholders, governmental bodies to develop strategy aligned with country vision
• Support functional leads in managing marketing team on the ground through a dotted-line reporting mechanism
• Work in close collaboration / full alignment with functional EMC brand teams (i.e. brand activations, Omni, CTC, Digital) to deliver overall plan within the country scale
• Support country manager with any brand related needs & demands
• Manage consistent approach to Integrated Distribution Roadmaps (IDR) key/focus cities across EM

KPIs:

• Brand Health KPIs in the country (SOS, Brand Funnel, NPS if applicable)
• Net sales growth and market share (where available) in Focus Cities
• Facilitate / enable execution of brand activation events and goals

Team Management:

• Oversee a team of 3-4 people through a dotted line reporting mechanism

Key Relationships:

• EMC brand adidas team / DTC team / WHS team / BD / Digital Team
• Other Key City teams in EMC
• Country GM
• Country channel teams & functions

Knowledge, Skills and Abilities:

• Marketing expert with cross-discipline experience (brand activation, SPOMA, Omni, Digital)
• Strong execution skills: delivering on time in full marketing initiatives
• Strong management skills
• Strong communication skills - with all the counterparts he/she will have to influence and work with (Brand Marketing, Sales, Retail, Finance)
• Strong country industry knowledge
• Expert understanding of local country clusters’ consumers, accounts, economic environment, and commercial needs
• Strategy – ability to provide input to and implement strategy
• Strong analytic ability and understanding of trade zone concept in key cities
• Expert understanding of KSA’s market's consumers, accounts, economic environment and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of cross functional experience in marketing, brand management
• Bachelor in related field required
• Previous experience in managing a global matrix organization required
• Industry experience required

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER. JOB TITLE: Senior Marketing Manager KSA BRAND: adidas LOCATION: Riyadh TEAM: Marketing & Communications STATE: 01 COUNTRY/REGION: SA CONTRACT TYPE: Full time NUMBER: 504560 DATE: Nov 15, 2023