Senior Manager - Media Planning

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group

Overview

As a Senior E-commerce Manager at Starcom, you will lead the development and execution of e-commerce strategies for our client, leveraging your expertise in digital marketing, e-commerce platforms, and customer engagement to drive measurable results. You will collaborate with cross-functional teams to deliver integrated e-commerce solutions that maximize ROI and enhance customer experience.

Responsibilities

Technical & Product

• Lead all commerce/DTC/Retail media conversations and strategies with your client stakeholders, supported by Business Director and other technical experts.
• Supervise commerce aspects of all media briefs and work closely with with Business Directors/Leads to ensure excellence in Performance Media planning.
• Ensure planning and execution excellence across commerce related Performance Media channels.
• Formulate account-specific product adoption, acccount optimization & growth plans.
• Ensure best in class reporting capability, ensuring for the robust client communication of Performance Media results.
• Take responsibility and accountability for your client's commerce/DTC/Retail media conversations growth and ROI ambitions.
  
  

Business Acumen & Operational Efficiency

• Gain a deep understanding of your client's business and vertical at large, understanding their key challenges & objectives and devise a Performance Media strategy that enables competitive advantage for your client.
• Understand the role of Performance Media in your client's media & marketing mix with the objective of heightening the value Performance Media is able to deliver for your client.
• Lead all Performance Media strategy/planning client communications.
• End-to-end ownership and accountability for Performance Media team and output.
• Responsible for the smooth operating of day-to-day workstreams, ensuring Performance Media execution teams are working efficiently and effectively.
• Take ownership for nurturing & growing Performance Media talent.
• Serve as champion for elevating Performance Media knowledge/capabilities across agency organization at large.
  
  

Innovative & Analytical Mindset

• Adopt an always-on innovation mindset, with a hunger for delivering competitive advantage for your client.
• Work closely with key digital media partners ensuring callaboration on innovation.
• Callaborate with other relevant Publicis Groupe entities ensuring the leveraging of all Groupe capabilities in delivering best-in-class innovation.
• Possess an analytical mindset with the ability to make channel planning reccomendations by understanding how data sets correlate with one another.
• Have a clear capability of understanding insights behind groups of facts and being able to communicate to client in clear & consise manner.
  
  

Qualifications

• Minimum of 7 years experience in a digital media domain, preferably agency experience.
• Experience in being client-facing either in a leading or supporting role.
• Management experience of leading a team of at least 2 talents.
• Excellent understanding of digital eco-system, with a deep knowledge of ad platforms, technology and activation expertise.
• Experience in planning, strategy, managing and activating multichannel campaigns.
• BSc degree (or similar) in Marketing, Digital Technologies, Business Management, Business Administration, or relevant field.
• Amazon, Noon, Namshi, etc...
• Deep knowledge retail Media experience
  
  

Additional Information

R-2938P-3324