Senior Manager, Marketing (708)

Job Purpose

Responsible for leading the development, execution, and optimization of comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role plays a key part in aligning marketing efforts with organizational objectives, managing cross-functional campaigns, and providing strategic leadership across all marketing functions.

Key Accountabilities

Generic Accountabilities:

Strategy & Planning

• Drive the creation of data-driven marketing strategies that support business growth and long-term brand equity.
• Collaborate with business leaders to align marketing objectives with overall company strategy.
  
  

Policies, Systems, and Procedures

• Ensure compliance with internal policies and industry standards.
• Develop and implement efficient marketing workflows, systems, and processes to enhance productivity and effectiveness.
  
  

Job Specific Accountabilities

Marketing Strategy Development

• Design and implement integrated marketing plans that encompass digital, offline, and experiential channels.
• Set strategic direction for all marketing initiatives, ensuring alignment with business goals and market dynamics.
  
  

Digital & Performance Marketing

• Oversee digital marketing strategies including SEO, SEM, social media, email marketing, and paid advertising.
• Drive performance marketing initiatives with a strong focus on ROI, lead generation, and conversion optimization.
  
  

Brand Management & Positioning

• Collaborate with brand teams to ensure marketing efforts reinforce the brand identity and core messaging.
• Lead efforts to enhance market perception, differentiation, and emotional connection with target audiences.
  
  

Campaign Management

• Lead end-to-end planning and execution of high-impact marketing campaigns across multiple touchpoints.
• Monitor campaign performance and adjust tactics based on insights and analytics.
• Ensure campaign deliverables are maximized from a cost efficiency perspective (optimize CTR, minimize cost per impressions, maximize % reach, etc)
  
  

Customer Insights & Market Research

• Leverage data and insights to understand customer needs, preferences, and behavior.
• Conduct competitive analysis, market segmentation, and trend monitoring to inform strategic decisions.
  
  

Stakeholder Collaboration

• Work cross-functionally with Sales, Brand, Digital, and Corporate Communication teams to deliver integrated marketing outcomes.
• Align marketing strategies with internal stakeholders and external partners.
  
  

Budget Management

• Develop, manage, and optimize the annual marketing budget.
• Ensure efficient allocation of resources to maximize campaign effectiveness and ROI.
  
  

Agency & Vendor Management

• Select and manage external marketing agencies, media partners, and creative vendors.
• Monitor quality, timelines, and deliverables to ensure brand and business alignment.
  
  

Reporting & Performance Analysis

• Define KPIs and track marketing effectiveness using dashboards and analytics tools.
• Present insights and performance reports to senior leadership, recommending continuous improvement initiatives.
  
  

Innovation & Continuous Improvement

• Stay current on emerging marketing trends, platforms, and technologies.
• Foster a culture of innovation and test-and-learn to drive continuous marketing evolution.
  
  

Additional Responsibilities

• Undertake any additional tasks as assigned by leadership to support organizational goals.
• Adapt strategies and campaigns in response to evolving market, brand, and customer needs.
  
  

Qualifications And Experience

Bachelor’s degree in Marketing, Business Administration, or equivalent.