Senior Executive Manager – SME Subregional Account Management
Bupa Arabia
Date: 1 week ago
City: Riyadh
Contract type: Full time
Job Description
Role Purpose:
Leads the growth of Bupa Arabia’s SME portfolio across underserved and geographically spread regions outside major urban, managing 3 physical branches in Makkah, Madinah, and Qassim, while actively identifying growth opportunities in smaller towns and high-potential emerging areas, engaging with local business communities, aligning internal support functions, and building seamless pathways for expansion in environments with limited infrastructure and coverage. It blends field development, branch performance, stakeholder collaboration, and cost-conscious execution.
Drive SME Growth in Emerging and Underserved Markets & Expand Business Opportunities:
Role Purpose:
Leads the growth of Bupa Arabia’s SME portfolio across underserved and geographically spread regions outside major urban, managing 3 physical branches in Makkah, Madinah, and Qassim, while actively identifying growth opportunities in smaller towns and high-potential emerging areas, engaging with local business communities, aligning internal support functions, and building seamless pathways for expansion in environments with limited infrastructure and coverage. It blends field development, branch performance, stakeholder collaboration, and cost-conscious execution.
Drive SME Growth in Emerging and Underserved Markets & Expand Business Opportunities:
- Conduct structured visits to underserved and high-potential target cities.
- Assess local demand, competition, and market viability.
- Engage with local chambers, municipalities, and business influencers.
- Launch marketing/sales activations with Bupa Marketing.
- Lead lead-generation, qualification, and conversion
- Conduct weekly and monthly branch field visits.
- Identify local operational challenges.
- Lead coaching and tactical sales support
- Monitor field spending and budget utilization.
- Recommend travel plans and logistics aligned with ROI.
- Reallocate support staff where feasible
- Conduct coaching sessions and performance reviews.
- Lead branch-based onboarding and skill refreshers.
- Celebrate local successes to retain staff.
- Work with SME Development, Operations, and Customer Centricity to fix internal gaps.
- Ensure smooth onboarding, quotations, and escalations
- Territory & Route Planning
- Remote Market Penetration
- Practical Team Coaching
- Budget & Field Cost Optimization
- CRM Reporting and Sales Pipeline Management
- High adaptability and resilience
- Proactive, self-starting, and approachable
- Comfortable with ambiguity and hands-on operations
- Fluent in Arabic and English
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