Senior Copywriter - Arabic

LEO MEA (Middle East & Africa)


Date: 14 hours ago
City: Riyadh
Contract type: Full time

Company Description

Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others.


Overview

The Senior Arabic Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands.


Responsibilities

Technical & Product:

  • Writing texts (e.g. copy, product descriptions), proofreading, and content editing
  • Ensuring the consistency of prepared content;
  • Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
  • Have a keen understanding of all the channels in the 1:1 marketing space.
  • Understanding of the power of data intelligence to help them achieve the communication challenge.
  • Required to make conceptual and strategic decisions across a wide variety of clients and industries.
  • Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
  • Develop and execute strategically-sound creative for cross-channel initiatives
  • Persuasively present both internally and to clients with credibility, reasoning, and emotion
  • Actively listen to truly understand the ask, client feedback, and internal feedback
  • Ensure communications are produced to the highest standards of accuracy and quality control
  • Deliver fresh ideas and personality while working with existing brand voice and tone
  • Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
  • Researches competitors and the industry to provide insight into trends and creative foresight
  • Partners with the creatives to make the idea, copy, and design a cohesive story


Qualifications

  • At least 5 - 7 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
  • Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
  • Bachelor’s Degree in appropriate field of study
  • Has the personality to develop thriving client relations and can lead creative presentations
  • Strong conceptualisation and smart thinking skills
  • Energy, a sense of humor and an open & curious minds
  • Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
  • A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Additional Information

R-2343P-2634

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Senior Product Manager - Riyadh

Mozn, Riyadh
1 day ago
About MoznMozn is a rapidly growing technology firm revolutionizing the field of Artificial Intelligence and Data Science headquartered in Riyadh, Saudi Arabia and it’s working to realize Vision 2030 with a proven track record of excellence in supporting and growing the tech ecosystem in Saudi Arabia and the GCC region. Mozn is the trusted AI technology partner for some of...

Prince Sultan University Career Expo 2024 | Audit & Assurance (External Audit, IT Audit, Assurance) | All Levels

Deloitte, Riyadh
2 days ago
When you work for us, you commit to a career at one of the largest and most prestigious professional services firms in the world. Looking for a rewarding career? Take a closer look at Deloitte & Touche ME. You'll understand that Deloitte is a Tier 1 Tax advisor in the GCC region since 2010 (according to the International Tax Review...

Cybersecurity Resident Engineer L2

NTT DATA Middle East and Africa, Riyadh
2 days ago
Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.Your day at NTT DATAAs a Cybersecurity...