Senior Copywriter - Arabic

Company Description

The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change.

We have always managed to anticipate the developments and inflection points of our industry - successfully investing in digital in its early stages, for example.

Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. That’s the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.

Overview

The Senior Arabic Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in English / Arabic for global brands.

• Partners with creative leaders to proactively seek out and contribute actionable and thought- provoking ideas.
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industry best-practices and new possibilities
• Taking part regularly in opportunity briefs, stretching their creative abilities consistently 
  
  

Responsibilities

Technical & Product

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content;
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding of the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
• Researches competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy, and design a cohesive story
  
  

Business Acumen & Operational Efficiency

• Experience in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and
• Interpreting brand tone of voice and language.
• Develop and execute strategically sound creative for cross channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
  
  

Innovative & Analytical Mindset

• Conceptualizes and writes everything from white paper ideas to scripts to instore signage to social media and more.
• Partners with the creatives to make the idea, copy and design a cohesive story
• Ability to innovate and improve current processes
  
  

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area
• Is able to proactively raise issues to improve effective team working and collaboration
• Is able to communicate confidently in a clear, concise and articulate manner
• Collaborates with stakeholders and embraces an inclusive based environment
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view
• Able to build relationships quickly with others and engages personally with peers and clients
• Treats others with respect, listens to other perspectives, especially when they are different from own
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution
• Drives a culture of trust with Peers, clients and all other stakeholders.
  
  

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.
  
  

Qualifications

• At least 5 years of experience in a similar role
• Must have experience in Saudi Arabia
  
  

Additional Information

R-2588P-2901