Senior Brand Manager
Nestlé
Date: 1 day ago
City: Riyadh
Contract type: Full time
Nestlé Waters KSA – Almanhal Water Factory (Position based in Almanhal Water Factory - Riyadh Industrial Area)
Senior Brand Manager
Main Purpose of Job:
Manage the implementation of NW's marketing strategy by planning, designing, and deploying brand activations, marketing campaigns & innovations to improve brand equity and drive business growth. And Manage actively PFME spending and reporting in cooperation with finance team.
Main Responsibilities:
Senior Brand Manager
Main Purpose of Job:
Manage the implementation of NW's marketing strategy by planning, designing, and deploying brand activations, marketing campaigns & innovations to improve brand equity and drive business growth. And Manage actively PFME spending and reporting in cooperation with finance team.
Main Responsibilities:
- Ensure effective cascading of the Marketing strategy into business plans to ensure vertical alignment and horizontal integration with other interfacing strategies and business plans.
- Manage the development and implemntation of framework, methodologies, and guidelines to drive innovation and renovation projects across the organization in a consistent manner, and in line with leading practices.
- Identify the need for external agencies and suppliers and collaborate with the Procurement function to source and engage them to support brand activations and marketing campaigns.
- Identify and recommend cost-effective ways to gather and understand market trends, consumer needs and requirements as well as competitors’ activities and manage market research efforts to recommend strategic options and directions that can enable NW achiving its short and long term objectives
- "Lead the development of the content of all brand activations and marketing campaigns, in line with the overall
- brand guidelines, promoting NW's products and supporting sales growth."
- Identify opportunities to push marketing campaigns and brand activations into the digital space and on ground consumer engagment activities across the various channels with the aim to reach a wider consumer audience, driving sales across regions.
- "Lead the development of NW brand's social media strategy in line with the overall marketing strategy to further
- promote the brand and attract more consumers using online channels."
- Monitor and measure the outcomes and effectiveness of marketing campaigns and brand activations, identify areas for improvement and recommend actions to the leadership for continuous improvement.
- PFME management and Reporting
- MSc/MA level in business administration, marketing or relevant field
- Minimum 12 years of experience in Marketing or relevant field, with 3 years or more in strategic management and leadership roles for leading FMCG companies in KSA market, preferably in beverage company.
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