Retail Manager

About the Position

• Responsible for planning and executing the Retail and Small Core services growth plan development focusing on the 7 key deliverables identified by CAT that drive Retail Sales to Users (STU) through disciplined sales execution.
• Working across various functional business units, global partners, dealers, and customers to build and scale integrated retail customer offers.

Key Accountabilities:

• Effectively develop a detailed plan for Retail and Small Core growth, highlighting the current state of business and growth targets
• Establish a Retail Customer List and Increase # of Customers we can effectively market to with up-to-date contact and fleet information
• Optimize retail coverage and reduce cost to serve by leveraging our digital platforms through Internal Sales Reps
• Create Retail Marketing Campaigns that address a purchase barrier or unmet customer need identified through Voice of Customer (VOC), leveraging Prioritized Services Events
• Ensure all retail and small core customers have minimum PAR values assigned
• Deliver role-specific CX training to all retail customer-facing employees
• Track retail marketing and sales PSE closed won $
• Increase the retail and small core NLS score
• Segment, target, and position market opportunities to grow revenue
• Drive continuous improvement, ensure retail dollars spent maximize return on investment
• Understand the consumer and retail execution variations across multiple channels
• Work with channel specific sales leaders to develop & deliver against annual and monthly retail KPIs in support of overall Customer sales priorities for broker partner
• Lead the retail team and ensure a proper execution plan is in place with the team to drive progress and completion.

Knowledge, Skills, and Aptitude:

• Educational Background: A University Degree in Engineering or equivalent is required. A background in strategy and analytics is highly preferred.
• Experience: You should have 5-7 years of experience in operational growth and business improvement.
• Key Knowledge Areas: Strong project management skills, a deep understanding of dealer operating structures, and knowledge of key marketing principles (product, price, promotion, place). Proven leadership in innovating and executing new ideas/processes to market is crucial.
• Technical Skills: Demonstrated customer focus, service excellence, strong data analytics, decision-making abilities, and leadership in team development. Six Sigma experience is a plus.
• Language Proficiency: Fluency in both English and Arabic is essential for this role.