Retail Assets Director

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At Parsons, you can imagine a career where you thrive, work with exceptional people, and be yourself. Guided by our leadership vision of valuing people, embracing agility, and fostering growth, we cultivate an innovative culture that empowers you to achieve your full potential. Unleash your talent and redefine what’s possible.

Job Description

Parsons is looking for an amazingly talented Retail Assets Director to join our team!

What You'll Be Doing

• Supporting the overall retail planning strategy.
• Define and optimize tenant mix, zoning, and retail categories (luxury, F&B, entertainment, convenience, etc.).
• Collaborate with design, development, and project management teams to ensure retail layouts align with commercial strategy.
• Conduct market research and benchmarking to identify best practices, trends, and competitive positioning.
• Integrate customer experience and footfall dynamics into retail planning.
• Review design development drawings to ensure alignment with leasing and operational requirements.
• Develop and execute the retail leasing strategy to secure high-quality tenants.
• Support negotiations with anchor tenants, international brands, and local operators.
• Develop relationships with retailers, franchise operators, and leasing agents.
• Structure lease terms and commercial agreements that align with financial targets.
• Drive pre-leasing activity to achieve milestones for project launches.
• Implement entertainment and leisure strategies within retail destinations.
• Curate a balanced mix of cinemas, family entertainment centers (FECs), leisure attractions, and seasonal activations.
• Engage with entertainment operators, global brands, and local partners to deliver innovative experiences.
• Collaborate with architects, consultants, and development partners to ensure commercial viability.
• Provide input to the Director on leasing performance, tenant mix strategies, and market positioning.
  
  
  

What Required Skills You'll Bring

• Bachelor’s degree in Real Estate, Business, Architecture, Urban Planning, or related field (Master’s preferred).
• Minimum 10 years of experience in retail master planning and leasing within real estate developments, retail destinations, or shopping malls.
• Proven track record of securing and managing anchor tenants, luxury brands, and F&B operators.
• Understanding financial acumen with understanding of real estate investment and feasibility.
• Good negotiation, stakeholder management, and communication skills.
• Familiarity with international and regional retail market trends (particularly GCC experience is an advantage).
• Strong proficiency in developing presentations and advanced Excel skills are essential.
• Familiarity with CAD files is an added advantage.
  
  
  

What Desired Skills You'll Bring

• Strategic retail planning and tenant mix design.
• Retail leasing strategy, negotiations, and execution.
• Retail Commercial knowledge.
• Relationship-building with retailers, developers, and investors.
• Cross-functional collaboration.
  
  
  

Parsons equally employs representation at all job levels no matter the race, color, religion, sex (including pregnancy), national origin, age, disability or genetic information.

We truly invest and care about our employee’s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest—APPLY TODAY!

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