Regional Sales Manager | alfanar Electric

To drive sales growth and achieve revenue targets in KSA and GCC, while overseeing non-sales operations in KSA to ensure efficiency, compliance, and alignment with company objectives.

Sales Leadership:

• Develop and execute strategic sales plans to achieve regional revenue targets in KSA and GCC.
• Identify and pursue new business opportunities, partnerships, and market expansion initiatives.
• Build and maintain strong relationships with key clients, partners, and stakeholders across the region.
• Monitor market trends, competitor activities, and customer needs to refine sales strategies.

Team Management:

• Lead, mentor, and motivate the regional sales team to achieve individual and collective goals.
• Set clear performance objectives, conduct regular evaluations, and provide constructive feedback.
• Foster a culture of collaboration, accountability, and excellence within the sales organization.

Operational Oversight:

• Oversee non-sales functions within KSA, including coordination with support teams to ensure operational efficiency.
• Work closely with cross-functional departments (e.g., logistics, customer service, and finance) to address regional challenges and opportunities.
• Ensure compliance with local regulations and company policies in non-sales activities.

Reporting and Analysis:

• Prepare and present detailed sales forecasts, performance reports, and market analysis to senior management.
• Use data-driven insights to refine sales strategies and decision-making processes.

Regional Representation:

• Act as the company’s representative for business activities, events, and forums in KSA and GCC.
• Promote the company’s brand, products, and services effectively in the region.

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.

The hub of alfanar’s manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.

alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.

For more information about alfanar, please visit alfanar.com