Regional Marketing Director - MENAI

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
Click “Apply” to get started Key Responsibilities
1.Strategic Planning:
Develop and execute a comprehensive marketing strategy for the regional product portfolio, by market, by category and by media and trade channel (aligning with the company’s regional and global objectives)
Propose recommendations for strategic moves informed by market emerging trends, consumer needs, competitive landscapes
2. Brand Portfolio Management:
Develop and implement global and regional brands Positioning, Pricing, PPA and Promotional strategy ensuring consistency with the company’s identity, values and business objectives
Build brand equity and lead initiatives to enhance brand awareness and loyalty.
3. Product Development & Launch:
Collaborate with R&D and Commercial teams for product development tailored to market demands.
Design and implement successful product launch campaigns, including promotional activities
4. Marketing Campaigns:
Plan and execute marketing campaigns across multiple channels, including digital, retail, and traditional media.
Monitor campaign performance and ROI, optimizing strategies for maximum impact.
5. Stakeholder Management:
Liaise with internal teams such as sales, supply chain, and global marketing to ensure cohesive execution of marketing plans.
Manage relationships with external agencies and partners, (creative, media, design, social and digital) ensuring high-quality deliverables.
6. Budget Management:
Develop and oversee the marketing budget, ensuring cost efficiency
7. Talent Management:
Build and lead ‘regional’ marketing teams to support the region’s growth agenda and ensure capabilities are in place to deliver against our global strategy and our pladis Values Skills & Experience :

• Significant Strategic Marketing experience (10-15) years in developing markets ideally within the food sector
• Proven expertise in the MENA region, with an understanding of consumer behaviour and market dynamics
• Knowledge of Activation, digital and experiential strategy and design development
• Commercially and financially astute

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.