Public Relations Director

Job Purpose

The role holder is responsible for managing stc’s Public Relations through effective plans and directions from management of Corporate Communication. The role holder shall carry out his duties in accordance with the stipulated business policies and procedures.

Job Responsibility

 Plan, design and execute the stc Group Communication strategy and framework.

 Manage the content development of media & communication plan and management of Public/Press relations (locally and internationally) for all stc Group.

 Plan, design and execute Group Corporate Communication initiatives requiring media coverage.

 Plan, design and execute all related media activities and addresses concerns in case of negative press coverage.

 Manage the crisis response plan and ensures employees are trained for crisis management.

 Review articles, press releases, executive speeches, international message content and influences the impact of local international communications.

 Develop, Implement and execute of communication plan for stc (objectives, initiatives, etc.), and managed relations with stakeholders and media relations.

 Manage the external stakeholder management including media, senior government dignitaries visiting stc offices, international organizations and exhibition organizers, among others.

 Manage internal stakeholder management including employees, investors, senior management and counterparts in other Business Units.

 Act as the custodian of all external and internal communications, overseeing the validity, clarity, and transparency while ensuring they fall in line with stc strategic objectives.

 Plan, design and execute protocols for PR visitors to stc, ensures that VIP visitors are well guided, and that visitor information/complaints are properly documented.

 Manage the Media content databases including news articles, TV interviews and appearances, social media posts, Media photos and any other related documents.

Job Responsibility (Cont.)

Years Of Experience

A minimum of 8 years of relevant experience

Nature Of Experience

 Prior experience in public and media relations, preferably with a large organization in the telecommunications industry

Job Band

Managerial

Skills

 Knowledge of public relations methodologies and customer service orientation

 Knowledge of corporate industry

 Relationship building skills

 Media and public relations skills

 Marketing skills

 Analytical, quantitative and conceptual skills

 Communication and presentation skills

Education

Bachelor Degree in Marketing or Business Administration

Masters Degree in Marketing or Business Administration

Additional Education

Certifications

 Sales & Marketing Professional Association (SMEI)

 Online Marketing Certified Professional (OMCP)