Public Relations & Communications Manager

Company Description

Hotel Overview: Makkah Clock Royal Tower, A Fairmont Hotel, is located only a few steps away from the Masjid Al Haram and the Holy Ka’aba. This 76-story hotel, one of the world’s tallest, is the focal point of the Abraj Al Bait Complex, part of the King Abdul Aziz Endowment Project, is the iconic symbol of hospitality in the Holy City. The hotel authentic hospitality is seen throughout 1618 guest rooms and suites are thoughtfully and elegantly appointed-with extravagant amenities and five-star services that allow for peaceful reflection and repose.

Job Description

• Develop and manage annual PR plans, budgets and partnership event budgets.
• Contribute to hotel revenue targets at Hotels.
• Create strategies to maximize profitability through PR strategies that build revenue or reduce costs through effective management and planning.
• Act as a spokesperson for the hotels and as a member of the core crisis management team.
• Generate new and traditional media initiatives.
• Work in partnership with marketing to develop and execute earned media PR programs to support marketing initiatives.
• Work with corporate PR to develop and execute brand initiatives.
• Write and disseminate press kits, releases, editors’ advisories, calendar listings.
• Advise and provide council on marketing and advertising copy, program briefs, providing editing for brand consistency.
• Update PR newsroom and keep corporate PR and agencies informed of all news.
• Develop and build positive relationships with local media and industry partners in key markets.
• Manage all media driven events from plan development, budget management, program flow, and implementation with internal and external stakeholders, ensuring all event deliverables are met on time and within budget.
• Develop and maintain all media lists and contact information.
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
• Pro-actively organize media visits and familiarization trips to targeted media outreach/entertaining as needed.
• Work with tourism and airline partners where appropriate.
• Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities.
• Extend brand reach with non-traditional marketing and media partnerships.
• Work with Marketing lead to leverage advertising and marketing programs.
• Submit monthly media measurements reports to Corporate PR, Group Director of Marketing & Communications and General Manager/Hotel Manager.
• Facilitate crisis communications leadership, and media training to hotel executive team, crisis team, and colleagues as needed.
• Advise on messaging and content for hotel internal communication.
• Provide writing and editing support to executive and Talent & Culture teams, such as preparing executive commentary, speeches, key notes and other communications materials for senior executives for interactions with staff, and key stakeholders as required.
• Develop PR strategies that align with employee engagement and community relations activities.
• Monitors the public environment and perspective, applying insights strategically, and providing solutions should issues arrive that may impact reputation.
• Provide strategic direction and align corporate and hotel objectives.
• Assist with creation and administration of branded programs (provide feasibility and operational perspective).
• Pitch innovative and creative stories to garner media exposure.
• Develop new partnerships
• Other duties as assigned
  
  

Qualifications

• Bachelors’ degree and/or Hotel Management Diploma/Degree in PR and/or journalism degree required.
• A minimum of at least 3 years PR experience preferably with a luxury brands, hotel sales and/or hospitality atmosphere.
• Excellent written and verbal communication skills mandatory.
• Positive attitude and supportive, team-based approach towards the attainment of the hotel’s short and long-term goals.
• Flexible, results-oriented, decision-maker, positive, multi tasked, detail oriented, self-motivated, strong initiative.
• Ability to travel and work flexible hours and days.
• Strong computer literacy, especially with Word, Outlook, PowerPoint, Excel, LinkedIn, and other social media platforms.
• Proven ability to create and build authentic partnerships within industry and community.
  
  

Additional Information

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