Product Development Specialist

Job Overview:

The Product Development Specialist will be responsible for identifying new trends, analyzing customer behavior, and designing product bundles and packages that align with market demands. This role combines market research, budgeting, and feasibility analysis to create offerings that resonate with our B2C audience. The ideal candidate has a strong background in marketing, market research, B2C sales, e-commerce, and app-based product development.

Key Responsibilities:

Market Research and Trend Analysis

• Conduct thorough market research to understand emerging trends, new products, and customer preferences in the B2C market.
• Analyze competitive products and identify opportunities for differentiation within our product range.
• Evaluate and predict shifts in consumer behavior, identifying how they may impact product demand and preferences.

Customer Behavior and Preferences

• Analyze customer data to gain insights into purchasing patterns, preferences, and product usage.
• Leverage customer insights to inform product development strategies, ensuring alignment with our target audience’s needs and preferences.

Product Bundling and Packaging

• Develop and design product bundles and packages that appeal to specific customer segments.
• Create innovative combinations of products or services that provide value and enhance the customer experience.

Feasibility Studies and Budgeting

• Conduct feasibility studies to evaluate the potential success of new product ideas, assessing factors such as market demand, production costs, and profitability.
• Prepare and manage budgets for product development projects, ensuring efficient allocation of resources and adherence to financial goals.

Cross-functional Collaboration

• Work closely with the marketing, sales, and product development teams to align product offerings with company goals.
• Collaborate with e-commerce and app development teams to ensure seamless product integration and a user-friendly experience.

Events Design

• Conceptualize and design engaging events that align with product launches, brand objectives, and customer interests.
• Work with cross-functional teams to plan and execute events that build brand awareness, drive customer engagement, and generate sales.
• Coordinate with vendors, venues, and other stakeholders to ensure smooth execution of events.

Qualifications:

• Bachelor’s degree in Marketing, Business, Product Development, or a related field.
• Proven experience in product development, market research, marketing, or B2C sales, particularly in e-commerce or app-based environments.
• Strong understanding of consumer behavior analysis and ability to derive actionable insights.
• Experience conducting feasibility studies and managing budgets.
• Excellent analytical skills, with the ability to synthesize data and make data-driven decisions.
• Creative thinking and problem-solving abilities to design innovative product bundles and offerings.
• Strong communication and teamwork skills, with the ability to work effectively across departments.

Preferred Skills:

• Experience with e-commerce platforms, mobile apps, or digital products.
• Familiarity with project management and product development tools.
• Knowledge of current trends in the B2C market.