Marketing Specialist

About Us:

UULA is the leading EdTech company in Kuwait. We are disrupting education by providing affordable access to custom-made content designed to help people succeed in school and beyond. With each subscription, students gain access to video lessons, study guides, and smart quizzes created by the most established teachers in the country.

Our mission is to help people succeed. Bringing this incredible mandate to life is a challenge that requires continuous innovation, courage to fail, and determination. We are committed to hiring and developing global top talent who are excited to help us design, build, and innovate solutions and products that will help us get closer to achieving our mandate. UULA Technologies is composed of a global team of innovators working from more than 20 countries, doing everything from publishing to design to development.

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Role Description:

We invest an incredible amount of energy and resources into building unique relationships with our users while delivering an unrivaled service. We are looking for a Marketing Specialist to help us build on that relationship and to help us spread our message to every household in Saudi Arabia. The Marketing Specialist’s role is to organize innovative marketing campaigns built on creative assets. An entrepreneurial spirit, creative problem-solving, and an ownership mentality are key pre-requisites for this role.

Responsibilities:

Campaign Management

• Plan and execute high-performing marketing campaigns by defining clear ad set requirements and audience targeting strategies
• Monitor and optimize campaign performance in collaboration with the digital marketing team, ensuring effective ad spend and impactful messaging

Content Creation

• Lead brainstorming and content creation workshops to develop compelling ad concepts and high-converting scripts
• Oversee the full content production lifecycle—from ideation to execution—working closely with design teams and partners to ensure quality and consistency

Audience Engagement & Research

• Develop and implement engagement strategies to build community and maintain a strong connection with UULA’s user base
• Expand our brand ambassador program by nurturing loyal users and identifying new advocates through data-driven audience research

Stakeholder Management

• Manage relationships with marketing vendors, partners, and external collaborators to ensure smooth coordination and timely delivery
• Act as the primary marketing contact, representing the company in all related communications and decision-making processes in Saudi Arabia

Requirements:

• You are a concise, structured communicator and adaptable team player
• Native Arabic fluency – comfortable with creating content in the Saudi dialect
• 2 to 5 years of experience in creating marketing content and managing marketing campaigns
• Experience in ensuring consistent design and communication between marketing and platform digital asset portfolio
• Deep understanding of Saudi cultural norms and habits across the country’s key population segments
• Connected to the pulse of the nation and are in-tune with the latest news, events, and trends
• Goal-oriented problem solver who can structure and execute their own workstream end-to-end without intervention

Note: We are only considering candidates based in Riyadh.

Nice to Have:

• Professional marketing certifications
• Proficiency in graphics design software (Canva, Photoshop, Adobe, Figma, etc.)
• Previous marketing experience working with digital platforms or SAAS platforms
• Understanding of the Saudi Public Education System