Marketing Specialist

The Marketing Specialist supports the development, execution, supervision, and monitoring of marketing programs. The role involves conducting extensive market research and analyzing popular and trending products to enhance the organization’s ability to define and promote its marketing strategy. They also provide guidance and consultation on the most effective methods for achieving significant market presence. The specialist assists in organizing various activities, including internal communication, company events, and conferences.

Duties And Responsibilities

• Stay up to date with market trends and identify the most popular and widely adopted products and services.
• Create, develop, and manage marketing programs using various channels, including social media, email campaigns, digital marketing, and events.
• Collaborate with team members to initiate and implement strategic marketing initiatives.
• Analyze campaign performance and efficiency, and prepare detailed reports.
• Conduct market research and consumer studies.
• Develop and refine marketing tools and materials, including sales and product strategies, ensuring brand compliance with set guidelines.
• Write and edit marketing content, both creative and technical.
• Coordinate with agencies, suppliers, and external vendors to implement marketing campaigns.
• Build strong client relationships and identify customer needs to develop products and services that satisfy them.
• Study consumer behavior.
• Draft and send professional email communications.
  
  

Key Skills And Personal Attributes

• Quick thinking and adaptability
• Proficiency in English
• Excellent verbal and written communication skills
• Strong project management skills
• Precision in data analysis
• Proficient report writing
• Strong content writing and editing skills
• Familiarity with marketing software and content management systems
• Ability to set priorities and meet deadlines
• Strong organizational abilities
• Advanced marketing skills
• Willingness to travel as needed
• Expertise in formal and professional email writing
• Fieldwork and office work skills
  
  

Qualifications And Experience

• Education: Bachelor’s degree in Marketing, E-Marketing, or Business Administration.
• Experience: 3 to 10 years of relevant experience.
• Technical Knowledge: Strong knowledge of marketing tools such as Marketo and data analysis tools like Google Analytics.