Marketing Specialist

Key Responsibilities:

Brand Understanding & Application:

• Demonstrate a general understanding of brand elements and their importance in marketing initiatives.
• Adhere to existing brand guidelines and contribute to maintaining brand consistency across touchpoints.
• Has a good understanding of brand research methodologies which includs market analysis, customer insights, competitive landscape assessments and mystry shoppers.
• Has the ability to understand and work within established brand parameters.
• Be aware of market trends and consumer insights relevant to the brand.
• Monitor and collaborate with internal teams and external vendors to ensure high-quality creative output.
• Maintain visual consistency in all design elements.
• Stay up-to-date with current design trends and campaigns.

Integrated Marketing Communications (including PR, CSR & Partnerships):

• Develop and execute integrated marketing campaigns (360 campaigns) across multiple channels.
• Identify and cultivate strategic partnerships to expand brand reach and market share.
• Negotiate and manage marketing agreements with agencies, sponsors, service providers, and partners.
• Monitor brand performance and make data-driven recommendations for improvement.
• Oversee the implementation and tracking of marketing campaigns, analyzing results and making adjustments as needed.
• Develop and manage CSR initiatives that align with the company's values, contribute to the community and track their impact.

Competitor Analysis:

• Regularly monitor and analyze competitor activities, identifying trends, strengths, and weaknesses.
• Use competitor insights to inform marketing initiatives and fill opportunity gaps.
• Prepare reports on competitor analysis findings and recommendations.

Job Requirements:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
• 4 years of experience in marketing or a related role minimum.
• Proven track record of executing marketing campaigns, including PR and partnerships and portfolio showcasing relevant work.
• Strong creative design thinking, analytical and problem-solving skills.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and as part of a team.
• Experience in graphic designing is a plus.
• Arabic - English Language