Marketing Specialist

Job Purpose

Bespin is seeking an energetic, creative, and results-driven Field Marketing Specialist to lead our marketing efforts in Saudi Arabia. This role is critical in strengthening Bespin’s brand presence in the region, ensuring effective communication with partners and clients, and driving impactful marketing campaigns. The ideal candidate will possess a deep understanding of the Saudi market, the ability to analyze competitors, and the skills to design and execute marketing strategies that position Bespin as a leader in cloud and digital transformation services.

Job Description

Bespineers Conduct

• Adhere to company policies and procedures, as well as applicable laws and regulations.
• Handle conflicts in a professional and constructive manner.
• Aim for high-quality work and continuously look for ways to improve.
• Maintain a positive and cooperative attitude, such as accepting feedback politely and remaining calm and professional when faced with challenges, to contribute to a more productive and pleasant work environment.
• Work as part of a team, be willing to help others, communicate effectively and be willing to adapt to reach team goals.
• Act as role models, demonstrating Bespin Motto, behaviors, and ethics that Bespin aspires to uphold.
  
  

Market Research & Competitive Analysis

• Conduct thorough research to understand Saudi market trends, customer behavior, and competitor positioning.
• Identify emerging opportunities and recommend strategies to address them.
• Provide regular reports on market dynamics and customer insights.
  
  

Strategic Marketing Planning

• Develop and implement localized marketing strategies that align with Bespin’s overall goals.
• Create marketing plans that resonate with the Saudi audience and leverage cultural and business insights.
• Collaborate with regional and global teams to ensure alignment of strategies.
  
  

Campaign Development & Execution

• Plan, manage, and execute marketing campaigns across digital, social media, and offline channels.
• Measure campaign effectiveness and provide data-driven recommendations for improvement.
• Develop localized content and messaging to engage Saudi audiences effectively.
  
  

Event Management

• Strategize, plan, and execute events, including workshops, product launches, trade shows, and networking dinners.
• Manage on-site branding, logistics, and attendee engagement for both Bespin-hosted and partner-driven events.
• Collaborate with partners such as AWS, Microsoft, and GCP for co-branded initiatives.
• Ensure all events deliver measurable ROI and generate actionable leads.
  
  

Partner Collaboration & Communication

• Serve as the primary point of contact for marketing collaborations with key partners in Saudi Arabia.
• Develop joint marketing plans and execute initiatives with AWS, Microsoft, GCP, and other ecosystem partners.
• Maintain effective internal communication with Bespin’s regional and global teams.
  
  

Lead Generation & Nurturing

• Support the sales team by generating high-quality leads through campaigns and events.
• Work with the marketing automation team to nurture leads via email campaigns, webinars, and personalized content.
• Track leads and campaign outcomes using tools like Salesforce.
  
  

Content Creation & Localization

• Collaborate with content creators to develop high-quality, engaging content tailored to the Saudi audience.
• Ensure all content aligns with Bespin’s brand identity and resonates with local customers.
• Localize global campaigns and messaging to suit cultural and business norms in Saudi Arabia.
  
  

Metrics & Reporting

• Track and analyze key performance indicators (KPIs) for all marketing activities.
• Provide regular reports to senior management, highlighting successes, challenges, and improvement areas.
  
  

Additional Responsibilities

Compliance

• Comply with the company’s Information Security Management System (ISMS) and ISO 27001 requirements, and actively participate in regular training and audits to ensure continuous alignment with the standard
  
  

Code of Conduct

At Bespin, we are committed to excellence in all that we do, continually seeking opportunities for improvement and innovation. We prioritize fostering a positive and collaborative atmosphere where teamwork thrives, and we expect all our employees to embrace this commitment as well.

Key Expectations:

• Embrace a dedication to excellence and actively seek opportunities for improvement and innovation.
• Contribute to a positive and collaborative environment that encourages effective teamwork and support.
• Collaborate with colleagues to adapt and achieve shared goals, driving success together.
• Serve as a role model for peers by embodying the Bespin Motto and upholding the behaviours and ethics that define our organization.
• Help create a vibrant and inspiring workplace for all employees
  
  

Additional Responsibilities

Additional Responsibilities

Job Specification

Education

• Bachelor's Degree of Business Administration, Marketing or any relevant degrees
  
  

Professional Certifications

• Marketing principles, concepts, and best practices
• Proficiency in using marketing software and tools, such as CRM systems, email marketing platforms, or analytics tools
• Proficient in Microsoft Office Suite, including Word, Excel and PowerPoint
  
  

Job Specification