Marketing Operations Planning Analyst

Marketing Operations and Planning Analyst

Location: Riyadh

Department: Marketing Reports to: Marketing Manager – B2B, OEMs, Digital

Scope: All B2B sectors including OEMs and B2B Industrial

About the Role:

Purpose of B2B Marketing Operations and Planning Analyst is to manage the operational execution of marketing initiatives for all B2B sectors including OEMs, ensuring smooth coordination between marketing, sales, procurement, and external vendors. This role will handle day-to-day operational tasks, including purchase requisitions, vendor coordination, budget tracking, marketing material logistics, and campaign execution support along with providing data insights to the marketing team to take prompt external actions. By taking on these operational responsibilities, this role allows the core marketing specialists to focus on strategic planning, while ensuring that marketing execution remains efficient, timely, and aligned with business needs.

The ideal candidate should have a minimum of 3 years of experience in marketing operations, commercial support, or sales coordination, with strong organizational and process management skills.

Key Responsibilities:

Marketing Operations & Execution:

Own the execution of marketing activities by ensuring smooth coordination between marketing, sales, and external vendors.

Manage purchase requisitions, approvals, and vendor onboarding to ensure compliance with internal processes.

Oversee the logistics and timely delivery of marketing materials to sales teams and distributors.

Ensure all marketing activities, including events, promotions, and activations, are executed on time and as planned with a proper tracking of performance and sharing corrective actions with relevant Marketing specialists.

Act as the primary point of contact for operational marketing tasks, allowing core marketing specialists to focus on strategic initiatives.

Process & Budget Management:

Track marketing budgets and spending, ensuring alignment with planned activities.

Work closely with procurement and finance teams to ensure smooth processing of vendor payments and purchase orders.

Maintain accurate records of marketing expenses and provide regular reports on budget utilization.

Coordination & Internal Alignment:

Facilitate alignment between marketing, sales, and supply chain teams to ensure smooth execution of promotional activities.

Serve as the liaison between agencies and internal teams, ensuring compliance with internal guidelines and timely approvals.

Monitor inventory levels of marketing materials and coordinate restocking to avoid shortages, while making sure working capital is optimized.

Data & Reporting:

Develop and maintain operational dashboards to track marketing activity execution, budget performance, and vendor timelines.

Provide regular reports on campaign execution status, spend tracking, and operational efficiencies.

Identify process bottlenecks and suggest improvements for more efficient marketing operations including but not limited to data analysis of customers, sectors, product families and providing insights to the marketing team on weekly and monthly basis.

Enable the marketing specialists with lead generation activities and coordinate data quality inputs from various sources (online and offline) in CRM tools to ensure data quality.

Qualifications & Experience:

• Moderate travel will be required in the role across Saudi Arabia.
• Prior experience in Marketing Planning Roles is a plus.
• Minimum 3 years of experience in marketing operations, commercial support, sales coordination, or procurement-related roles.
• Strong organizational and project management skills to handle multiple operational tasks simultaneously.
• Experience with procurement processes, purchase requisitions, and vendor coordination.
• Proficiency in budget tracking, financial reporting, and process optimization.
• Strong attention to detail and ability to work with tight deadlines.
• Proficiency in Excel, or other reporting tools for operational dashboards.
• Experience working in fast-paced environments where coordination between multiple teams is essential.