Marketing Manager, TCEE, GCC Retail

Description

The Amazon GCC team UAE/KSA is looking for an enthusiastic, creative TCEE category Marketing Manager to help build and grow our business in the overall Total Consumer Electronics and Entertainment TCEE team - Mobiles, Laptops, Tablets, TVs, Camera, Audio etc. (position based in Riyadh).

The category Marketing Manager will play a leading role in developing the Electronics category’s creative direction, style guidelines, and overall CX strategy, discoverability and category online marketing calendar and strategy, meeting the needs of the business while protecting the integrity of the customer experience. They will propose, plan and execute the merchandising plan, new features and products with minimal oversight, partnering with business teams to achieve project goals. This person will drive strategy and ambitions, will set goals that all functions may be involved in achieving

Seen by the team and vendors as an expert in their product line and its customer base, the Marketing Manager will actively stay on top of new products, brands, trends and markets and propose strategies for optimizing them from a content and promotional standpoint. This person is viewed as a standard-bearer for high-quality, high-impact content and as someone who creatively and proactively finds win-win solutions that benefit the category and customer as well as the overall business.

Key job responsibilities

• Lead annual category calendar content planning, creative development, landing page CX design and scheduling of cross-channel campaigns across gateway, manual merchandising slots, email / social for BAU (Business As Usual) / evergreen / x-site / deals & events
• Product launches & new releases (eg. Brand new product launches, big releases, new big sellers)
• Deals & events merchandising for the category (eg. back to school, Prime Day White Friday)
• Post campaign measurement and analysis
• Coordinate and project manage across Vendor Management, Design and Instock Management functions to source the content inputs for cross-channel campaign execution
• Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates, search and xsite social channels as per the business goals
• Drive customer demand or overstock by partnering on ongoing deals & cross-site events
• Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories. Also build the solution to improve the metrics based on the leadership inputs
• Introduce, run and report on a steady A/B testing cycle for content strategy optimization across storefronts, emails and other traffic channels
  
  

Basic Qualifications

• 4 to 8 years of relevant work experience in online marketing and/or site merchandising.
• Excellent written English and Arabic and strong attention to detail is essential
• A deep understanding of all traffic-driving mechanisms (Email, search, browse, SEO, etc.); actively engaged in optimizing those channels for your business
• An in-depth understanding of merchandising and customer behaviour metrics, plus regular use of such data to guide decisions and recommendations
• Online retail experience
• Highly skilled at communicating ideas effectively, both verbally and in writing.
• High computer literacy, with ability to learn new systems quickly
  
  

Preferred Qualifications

• Strong proficiency in analysis tools including Microsoft Excel, SQL
• Strong written and verbal communication skills
• Proven experience delivering results by partnering with and influencing others
• Experience with HTML, XML, Photoshop and general office software
  
  

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Company - Afaq Q Tech General Trading

Job ID: A2952512