Marketing Manager - sewar

Job Summary:

The Marketing Manager will be responsible for overseeing the entire marketing department, including digital and traditional marketing strategies, brand management, and customer engagement. You will manage a team of marketing professionals and collaborate with the customer service team to ensure a seamless brand experience across all touchpoints. The ideal candidate is a strategic thinker with experience in digital marketing, social media, content creation, and market analysis, particularly in the health and wellness industry.

Key Responsibilities:

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies to promote the company’s products and grow market share.
• Identify and evaluate new opportunities for growth and brand awareness, including partnerships and collaborations.
• Oversee market research, competitor analysis, and customer insights to inform decision-making and optimize campaign performance.
• Online Marketing:
• Manage and optimize the company’s online marketing efforts including SEO, SEM, email marketing, social media, and content marketing.
• Develop and execute e-commerce strategies to increase online sales through the company’s website and third-party platforms.
• Oversee the creation and distribution of online content, ensuring it aligns with the company’s brand message and appeals to the target audience.
• Team Leadership and Collaboration:
• Lead and manage the marketing team, including content creators, social media specialists, and digital marketers.
• Collaborate with the customer service team to ensure consistent communication and support between marketing initiatives and customer feedback.
• Mentor and provide guidance to team members to foster growth, creativity, and a performance-driven culture.
• Campaign Management:
• Plan, execute, and track marketing campaigns across various channels, ensuring alignment with business goals and budget.
• Monitor the effectiveness of marketing efforts through KPIs and metrics, adjusting strategies as needed to optimize results.
• Manage the marketing budget and ensure effective allocation of resources for maximum ROI.
• Brand and Product Management:
• Oversee brand management and product marketing, ensuring consistent messaging and visual identity across all platforms.
• Develop promotional materials and marketing collateral that effectively communicate product benefits and features.
• Stay up-to-date with trends in the health and wellness industry to keep the brand competitive and relevant.
• Customer Engagement and Retention:
• Develop and implement customer loyalty programs, referral programs, and promotions to boost customer retention.
• Use customer feedback and market research to improve products, services, and overall customer experience.
• Collaborate with the customer service team to ensure customer inquiries and concerns are addressed in a timely and professional manner.
• Data-Driven Decision Making:
• Analyze performance data from various marketing channels to make informed decisions and report on results to senior management.
• Utilize customer data and analytics to segment audiences, personalize campaigns, and drive more targeted marketing efforts.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• 3+ years of experience in marketing, with a focus on digital marketing and e-commerce (preferably in the health and wellness industry).
• Proven experience in managing a team and working cross-functionally with customer service or other departments.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO, social media advertising, and email marketing software.
• Excellent communication, leadership, and project management skills.
• Ability to think creatively and strategically, with a strong focus on data-driven results.
• Passion for health, wellness, and promoting healthy products.
  
  

Benefits:

• Competitive salary and performance-based bonuses.
• Health insurance and wellness benefits.
• Opportunities for professional development and career growth.
• Flexible working environment with remote work options.
  
  

Job Type: Full-time

Pay: ﷼5,000.00 - ﷼8,000.00 per month

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