Marketing Manager "PropTech"

York Towers is a global luxury real estate development leader of York Holding Group. Since 2016, we have delivered exceptional properties and managed six dynamic projects across five countries and three continents. With eight offices worldwide, we leverage cutting-edge technology and market insights to create multicultural residential communities that redefine modern living.

About Us

We are an AI-powered real estate platform revolutionizing the way people buy, sell, rent, and invest in properties in Saudi Arabia. Our mission is to make property transactions faster, smarter, and more transparent through innovative technology, data-driven insights, and a user-friendly experience.

As we prepare for our official launch, we’re looking for a Marketing Manager who can lead our go-to-market strategy, establish our brand presence, and drive user acquisition in this exciting growth phase.

Position Overview

The Marketing Manager will take full ownership of our marketing strategy and execution in Saudi Arabia, focusing initially on our launch campaign and setting up the marketing function from the ground up.

This role requires a startup mindset, strong leadership skills, and a deep understanding of go-to-market planning, digital marketing, and brand building within a competitive tech-driven market.

Key Responsibilities

• Go-To-Market & Launch Strategy
• Develop and execute Dwelleo’s launch marketing plan for the Saudi market.
• Define positioning, messaging, and target audience strategies for maximum market penetration.
• Coordinate launch events, PR activities, partnerships, and media coverage.
• Brand Development & Awareness
• Build and maintain a strong, recognizable brand identity aligned with Dwelleo’s vision.
• Oversee the creation of marketing materials, content, and brand assets.
• Ensure brand consistency across all channels.
• Digital Marketing & Growth
• Plan and manage paid campaigns across social media, search, and digital platforms to drive traffic and leads.
• Optimize marketing funnels, conversion rates, and user engagement metrics.
• Leverage data analytics to track and improve performance.
• Marketing Department Leadership
• Set up and lead the marketing team (in-house & outsourced) to deliver campaigns effectively.
• Manage budgets, timelines, and agency relationships.
• Collaborate closely with Product, Sales, and Operations teams to align strategies.
• Partnerships & Community Engagement
• Identify and establish strategic partnerships with media outlets, influencers, and real estate industry stakeholders.
• Represent Dwelleo at industry events, exhibitions, and networking opportunities.
  
  

Required

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of marketing experience, ideally in startup environments, PropTech, or real estate platforms.
• Proven track record of leading go-to-market strategies and successful product launches.
• Strong expertise in digital marketing, SEO, SEM, social media, and performance marketing.
• Excellent communication skills in English; Arabic is a strong plus.
• Strong leadership and project management skills with a hands-on execution style.
• Ability to thrive in a fast-paced, high-growth, and ambiguous environment.
  
  

Preferred

• Experience in the Saudi real estate sector.
• Established media and influencer network in KSA.
• Familiarity with AI-driven marketing tools and analytics platforms.
  
  

What We Offer

• Opportunity to play a pivotal role in launching one of Saudi Arabia’s most innovative PropTech platforms.
• Dynamic startup environment with room to grow and make a visible impact.
• Competitive salary and performance-based incentives.
• Collaborative and visionary team culture.