Marketing Manager (Only Saudis)
Kempinski Hotels
Date: 2 days ago
City: Al Khobar
Contract type: Full time
Department: Sales & Marketing
Location: Saudi Arabia - Al Khobar
Description
The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
Key Responsibilities
Location: Saudi Arabia - Al Khobar
Description
The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
Key Responsibilities
- Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
- Creation and print of collateral
- Promotions and packages
- Advertising
- Market analysis
- Photo-shootings
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain give-aways and collateral.
- Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Act as brand custodian for hotel and Kempinski brand.
- Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
- Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
- Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate Marketing guidelines and inform colleagues.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing results and propose corrective actions if needed.
- Take part in sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Provide administrate support for the Marketing office in the absence of a coordinator.
- Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
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