Marketing Manager
NEP Middle East & Asia
Date: 3 weeks ago
City: Riyadh
Contract type: Full time
Marketing Manager – Saudi Arabia
Location: Riyadh, Saudi Arabia
Reports to: Head of Commercial – Middle East
Role Overview
The Marketing Manager – Saudi Arabia is responsible for executing targeted marketing initiatives that enhance NEP’s visibility, support commercial growth, and drive client engagement across the Kingdom. The role delivers high-impact campaigns, localized content, and strategic event participation, while ensuring alignment with NEP’s global brand and business objectives.
Key Responsibilities
Marketing Planning & Execution
Location: Riyadh, Saudi Arabia
Reports to: Head of Commercial – Middle East
Role Overview
The Marketing Manager – Saudi Arabia is responsible for executing targeted marketing initiatives that enhance NEP’s visibility, support commercial growth, and drive client engagement across the Kingdom. The role delivers high-impact campaigns, localized content, and strategic event participation, while ensuring alignment with NEP’s global brand and business objectives.
Key Responsibilities
Marketing Planning & Execution
- Implement the regional marketing plan aligned with NEP’s commercial strategy in Saudi Arabia.
- Ensure campaigns are relevant to the local market while maintaining global brand consistency.
- Monitor market trends and align activities with Vision 2030 and national events.
- Roll out digital, social, and email marketing campaigns tailored to the Saudi audience.
- Develop compelling content such as case studies, client decks, videos, and brochures.
- Maintain a consistent and professional communication stream across platforms.
- Lead NEP’s presence at major Saudi industry events (e.g. Riyadh Season, Saudi Games).
- Manage branding, logistics, and coordination for trade shows, conferences, and activations.
- Ensure strong representation of NEP’s identity in all external-facing experiences.
- Oversee NEP Saudi Arabia’s social media accounts, working with the global team for brand alignment.
- Update website content with localized case studies and news.
- Track and optimize digital performance to increase reach and engagement.
- Support commercial teams with localized sales tools, pitch decks, and RFP responses.
- Collaborate on client presentations and ensure messaging reflects Saudi market needs.
- Collect testimonials and project highlights to strengthen sales narratives.
- Partner with HR to promote NEP’s employer brand within Saudi Arabia.
- Support internal communications and engagement initiatives for new joiners and teams.
- Report on campaign performance and ROI for the Saudi market.
- Align with NEP global marketing systems, policies, and brand guidelines.
- Maintain brand quality and consistency across all marketing assets.
- 4–6 years of marketing experience, ideally in broadcast, live events, or tech-related sectors in Saudi Arabia.
- Experience working with or within government entities, entertainment bodies, or mega projects is a plus.
- Strong content creation, campaign delivery, and project management skills.
- Experience in B2B marketing with a commercial focus.
- Arabic fluency is a strong advantage; English proficiency required.
- Familiarity with Saudi Arabia’s media and event landscape, including Vision 2030 initiatives.
- Experience coordinating with global marketing teams and adapting messaging locally.
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