Marketing Executive - Tap & Eat

Company Overview

Tap&Eat is an innovative food-tech startup redefining how restaurants operate and connect with customers. Our platform simplifies restaurant management, boosts visibility, and enhances customer experiences. We’re looking for a creative and data-driven Marketing Executive to help drive our brand growth and support our sales efforts.

Job Title: Marketing Executive

Reports to: CEO

Location: Riyadh – Almrooj – Olya Main St

Employment Type: Full-Time

Job Summary

The Marketing Executive will be responsible for executing and managing Tap&Eat’s digital marketing strategy across social media, search engines, and content platforms. This role supports lead generation, brand visibility, and partner engagement by creating compelling content, managing ad campaigns, and collaborating with the Sales and Success teams.

Key Responsibilities

• Manage and grow Tap&Eat’s social media presence (Instagram, Twitter, LinkedIn, TikTok, etc.).
• Plan and schedule daily content across all platforms using tools like Buffer or Later.
• Coordinate and execute paid ad campaigns (Google Ads, Meta Ads) to drive lead generation.
• Conduct keyword research and optimize website/app content for SEO (on-page and off-page).
• Track, analyze, and report on digital marketing KPIs (reach, engagement, CPC, leads).
• Collaborate with the Sales Manager to generate and refine lead lists based on campaign data.
• Coordinate marketing material design (e.g., brochures, presentations, restaurant flyers).
• Create and update landing pages for marketing campaigns in collaboration with the tech team.
• Manage influencer and collaboration outreach campaigns to boost Tap&Eat's visibility.
• Stay updated on digital marketing trends and apply best practices.
  
  

Qualifications

Experience:

• 2+ years of experience in digital marketing or social media management.
• Proven experience running paid ads and managing ad budgets.
• Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
  
  

Skills

• Strong copywriting skills in both English and Arabic preferred.
• Creative thinker with content creation skills (text, image, video).
• Data-driven mindset with ability to analyze performance metrics.
• Familiarity with restaurant or F&B marketing is a plus.
  
  

Education

• Bachelor’s degree in Marketing, Communications, or related field.
  
  

Attributes

• Highly organized with excellent time management skills.
• Self-starter who thrives in fast-paced startup environments.
• Team-oriented with a collaborative mindset.
  
  

Why Join Tap&Eat?

• Shape the voice and image of a growing startup.
• Work on diverse campaigns with real-world impact.
• Room to grow and lead the marketing team.
• Creative freedom to experiment and innovate.
• Competitive salary and potential performance bonuses.