Marketing Executive (Local) - Crowne Plaza Madinah

At Crowne Plaza, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. We’re Making Business Travel Work by Bringing Humanity to Business Travel. We challenge the old world of business that’s overly formal, rigid and where guests feel like a room number not a person. We embrace the new world of business with caring and flexibility – through hotel colleagues who Dare to Connect!

Dare to Connect is how we describe the Service Style at Crowne Plaza hotels. It shows we’re thinking and acting differently. We’re connecting with guests – and each other – in a more personal way. We’re showing our personalities (and sharing a little of ourselves) and learning more about the other person… as a person, not as a room number or a co-worker. When we Dare to Connect, it means we:

Dare to Make the First Move… we are proactive and positive… we are the first to greet and say hello, and the first to take action and help our guests.

Adapt to the Moment… we might not be mind readers, but we can read our guest’s moods and needs and then change our pace, tone and take action so we can help a guest when they need it.

Relate to Business Needs… we know that Modern Business Travelers need to be productive, so we make sure we prioritize the right things that help our guests do what’s important.

Enable Quality Downtime… we know our guests want more from their trip than just business, so we make an effort to get to know them and give them recommendations that help them make the most out of their free time.

Essential Duties and Responsibilities:

• Marketing Programme Implementation: Support the delivery of marketing programmes as well as middle east marketing activities / campaigns in the region in agreement with the regional Lead Area Marketing Manager, the Marketing Director and the wider Distribution & Channel Marketing team (DCM) as well as KSA Brand teams.
• Committee Management: Support to manage activities of the local Area Commercial Forum (ACF) as well as Area Sales Forum (ASF) of the region. Help to ensure activities are implemented on time within agreed budgets and in alignment with the Committees.
  
  

Decision Making Responsibilities (Key Decision Rights)

• Support local marketing campaigns
• Support local sales promotions and support to Area Sales Forum
• Manage local marketing trainings (e.g. IHG One Rewards)
• Help to organize GM, Sales and Marketing events
• Provide local partnerships with relevant IHG marketing assets
• Proofread/ sign - off translations, adaptations of communication in English / Arabic Languages
• Support to manage local marketing agencies for advertising, design and printing, in accordance with company accreditation guidelines
• Support to develop and implement marketing plans
• Support to ensure the implementation of IHG One Rewards in local markets to maximize revenue spend per customer
• Make sure that Central Marketing peers are fully educated as to relevant country specificities and needs of the markets.
  
  

Key Relationships

Key Internal Relationships

• lead the tasks in the hotel
• Sales Team in the hotel
• Area Marketing Executive
• Area Marketing Managers
• Area Marketing Coordinator KSA
• Head of Sales Effectiveness and Area Director of Sales
• Director of Operations
• KSA Distribution & Channel Marketing Team
• KSA Brand Marketing teams
• KSA Revenue Management
  
  

Key External Relationships

• Key stakeholder – owners, GMs and Sales
• KSA network of advertising, media and PR agencies
• Local supplier
• Hotel and Marketing industry bodies in KSA
• Airline and other travel industry and non-travel industry partners in KSA
  
  

Education

Degree level education, ideally with a business/marketing element or an equivalent combination of education and work related experience

Required Skills/Qualifications

• 1-2 year’s+ experience in marketing and/or sales in the hotel or travel industry preferred
• Strong presentational and influencing skills
• Linguistic skills/cultural sensitivity – English business fluent
• Previous experience in multi-channel international environment preferred but not a must
• Strong interpersonal skills
• Very good oral and written communication skills
• Marketing knowledge including first experiences in at least 4 areas of the below:
• the creation and delivery of integrated marketing campaigns
• social media, digital campaigns & media
• performance driven marketing: analysis, appropriate action, metrics & reporting
• use of market research & insight
• working within an integrated sales & marketing function to drive results
• agency management
• developing and delivering Partnership Marketing and exploitation programs
• Sales Promotions (including 3rd party
  

What We Offer

In return for your hard work, you can look forward to a highly competitive salary and benefits package. What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow. And because the IHG brand belongs to the IHG family of brands, you’ll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 5400 hotels in over 100 countries around the world. So, whoever you are, whatever you love doing, bring your passion to IHG and at IHG we’ll make sure you’ll have room to be yourself. Find out more about joining us today by going to careers.ihg.com

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