Marketing Executive

Job Description

Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.

Key Accountabilities And Process

Planning and budgeting

• Support in monitoring and maintaining budget controls on the assigned marketing budget
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
  
  

Marketing Execution

• Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.
• Manage all in-store creatives including generic, seasonal, promotional and sales POS
• Work alongside the Marketing Manager to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio
• Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc.
• Collate competitive research on window schemes, season launches, sales, promotions and offers
• Help review the effectiveness of advertisement promotions and take corrective actions
• Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers
• Prepare the LPOs (job orders) for the same and maintaining a monthly update to the 'spend vs. budget
  
  

Marketing Co-ordination

• Coordinate with Concept managers monthly, to understand and meet their requirements of signage’s, POS materials, display stands etc. and ensure consistency in creatives, advertising, promotions and events
• Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization
• Coordinate with the Advertising agency for the artworks, media materials, photo shoots
• Coordinate all corporate / brand events including brand launch, seasonal launches etc. under the guidelines of the Territory/ Regional Marketing Manager
  
  

Market Research

• Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign
• Promotion Evaluation: End to end coordination with teams/territories
• Monthly marketing reports: business & competition overview
• Licensed brands: maintain quarterly reports of spends/activities
  
  

Knowledge, Skills & Experience

Education

Graduates / High School with Diploma

Language

English – Mandatory

Arabic – Beginner / intermediate

Job Experience

Technology

Basic MS office, Excel and PPT

Others

• Experience in Retail/ Marketing in GCC region is a must
• Strong Organization & Interpersonal skills
• Should have excellent verbal and written skills
• Confident, Innovative, Self-motivated
• Good presentation skills.
  
  

Primary Location

SA-SA-Riyadh

Job

Marketing

Organization

Splash KSA

Schedule label /الجدول الزمني

Regular

Shift

Standard

Job Type

Full-time

Job Level

Day Job

Job Posting/نشر تسمية الوظيفة

Oct 10, 2024, 4:20:02 PM