Marketing & Communication Spcialist

Marketing & Communication Spcialist

Functional area: Marketing Country: Saudi Arabia City: Khobar Company name: Atlas Industrial Equipment Co Date of posting: Jan 8, 2025

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

Join us on our journey for a better tomorrow.

Your Role

Atlas Copco is seeking a creative and dynamic Marketing Specialist to join our team in Saudi Arabia. This role encompasses managing marketing strategies, creating impactful content, organizing events, and supporting telemarketing campaigns to enhance customer and employee engagement. A key part of this role will involve planning and executing internal employee events to foster a strong company culture. The ideal candidate will combine creativity, organization, and a results-driven approach to elevate Atlas Copco’s brand presence.

Mission:

• Digital Marketing:
  • Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
  • Develop SEO and SEM strategies to enhance online visibility and drive organic traffic.
  • Manage and monitor paid advertising campaigns, including Google Ads, social media ads, and retargeting campaigns.
  • Analyze and report on digital marketing performance using tools like Google Analytics to provide actionable insights.
  • Collaborate with global and regional teams to align digital marketing strategies with Atlas Copco’s branding and messaging guidelines.
• Employee Event Coordination:
  • Plan and execute engaging internal employee events, such as team-building activities, recognition programs, and special celebrations.
  • Collaborate with HR and management to align event themes with company values and culture.
  • Develop communication materials, including invitations, announcements, and post-event highlights.
  • Ensure seamless event logistics, including vendor coordination, budgets, and on-site management.
• Lead Management:
  • Manage and track leads generated through all channels, including WhatsApp, email campaigns, phone inquiries, and online form submissions.
  • Coordinate with telemarketing and sales teams to ensure timely follow-up and lead conversion.
  • Optimize lead nurturing strategies to improve customer engagement and conversion rates.
  • Regularly analyze and report lead performance metrics to refine strategies and improve results.
• Telemarketing Campaigns:
  • Collaborate with telemarketing teams to create scripts and strategies for customer outreach.
  • Support lead generation and event promotion through targeted telemarketing efforts.
  • Analyze telemarketing performance and provide recommendations for improvement.
• Content Creation:
  • Design and deliver engaging content for social media, email campaigns, brochures, and internal communication.
  • Develop storytelling content to showcase Atlas Copco’s culture, achievements, and innovations.
• Campaign Management:
  • Plan, implement, and optimize digital and traditional marketing campaigns to enhance brand visibility.
• Social Media Management:
  • Lead the creation, scheduling, and analysis of social media content to drive engagement.
• Collaboration:
  • Work closely with sales, product, and HR teams to align marketing efforts with business and employee engagement goals.
• Metrics and Reporting:
  • Monitor the performance of marketing and employee engagement activities, providing actionable insights for improvement.
• Event Support:
  • Organize trade shows, customer seminars, and other promotional events to increase brand awareness.

To succeed, you will need

Education/Knowledge Requirements:

• • Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• • 0-2 years of experience
  • Excellent organizational and communication abilities.
  • Experience in supporting and coordinating corporate or employee events is a plus.
  • Flaunt in Arabic and English (Writing & Speaking)

Personal Attributes:

• • Active growth mindset
  • A collaborative team player with the ability to work across functions.

In return, we offer you

Atlas Copco is a Swedish company, the Swedish human culture continues to flow through the veins of our 38,000 employees in more than 90 countries. It has a strong family vibe with a warm respect for each individual and we strive for strong diversity. We also invest heavily in our customers, in the environment, ... but first and foremost in our people. In this way, we provide a stimulating environment in which you can develop your competencies daily. In addition, our family-friendly working atmosphere gives you space in your agenda planning, so that your work and private life can be combined as easily as possible.

City
Khobar

Recruiter
[email protected]

Hiring Manager
Lujain Abdul Razaq A Alhamoud

Last Day to Apply

[[LastDayToA

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