Manager Sports Marketing

Purpose & Overall Relevance For The Organization

Responsible for the development and implementation of SAFF & Individual football Partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow football in KSA through identifying new partners. Manage SAFF & Football athletes relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on KSA´s football.

Key Responsibilities

• Position and leverage adidas with the best football symbols and programs in Saudi Arabia to grow the market share in country.
• Support Sr. Manager to develop and drive Football strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with SAFF & Football Players on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of SAFF contract, travel with SAFF, network with sporting & marketing areas, etc.
• Work as the key interface between SAFF, Football athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
• Develop, manage, and execute activation plans for strategic SAFF & Football athletes product launches and identified moments that will strengthen relationships and grow SAFF & Football Players business.
• Strengthen and maintain adidas reputation and build long-term partnerships with Football partners at all levels.
• Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
• Ensure team members are maximizing revenue streams with SAFF & Football Players.
• Manage detailed budget of SAFF & Football athletes.
• Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances.
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
  
  

KPI’s

• MWB compliance, Control & Savings.
• Responsible for Partner Activation - SAFF & Football Players
• Top Clubs & SAFF shoe count & current pack
• Attack Plan effectiveness (% vs Plan)
• Feds & Clubs (% of benefits from contract activated vs Contract)
• SAFF P&L and Growth of Performance Categories Market Share within Saudi Arabia.
• Partner satisfaction
• Demand Promo: responsible for all VIK process
• Compliance (CAFs, Budget deviation, expenses, others)
• Leadership, New Ideas & Projects
  
  

Key Relationships

• Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).
  
  

Knowledge, Experience And Capabilities

• Extensive knowledge of football, running, training and Saudi Arabia sporting landscape.
• Ability to build and maintain relationships.
• Ability to network, influence and utilize internal and external resources.
• Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
• Good oral, written, and presentation communication skills in both English and Arabic.
  
  

Required Education And Experience / Minimum Qualifications

• University degree in business, ideally with sport industry, marketing and sales focus.
• Ideally a sports-related master's degree
• Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company.
• Fluent written and spoken Arabic & English skills.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.