Manager - Media Planner

Company Description

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”

Overview

Technical & Product

"Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.

Strong analytical skills and ability to interpret data and market research

Strong grasp of industry trends and best practices

Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)

In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..

In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager

Familiar with and able to describe the characteristics and advantages of the Group's various products and services.

Knowledge of digital media and emerging technologies

Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective

Development of sound channel strategy and activation in line with the communication plan

Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.

Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally

Responsible for efficient/accurate admin for the group."

Business Acumen & Operational Efficiency

Deep understanding of the advertising and media industry and the role of media planning within it

Proven ability to manage multiple projects, clients, and stakeholders

Strong project management skills, ability to prioritize, meet deadlines, and work under pressure

Knowledge of how to measure ROI from media plan

Ability to manage internal teams and external vendors and agencies

Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners

Conduct regular presentations to clients keeping them informed of all relevant media trends and development

Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels

Strong media knowledge of the market, consumer, and media research available

A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.

Innovative & Analytical Mindset

Ability to think strategically, creatively, and analytically.

Proven ability to identify new opportunities and develop effective solutions.

Strong communication and negotiation skills.

Ability to innovate and improve current processes.

Responsibilities

• Lead the development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
• Collaborate with cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
• Mentor and guide junior planning team members.
• Identify new business opportunities and generate leads.
• Represent the company in client and industry meetings and presentations.
• Contribute to the overall business and strategic direction of the media planning team.
• Play a role in shaping the overall direction and success of the media planning team.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.
• Oversee the development and implementation of media strategies, including day-to-day operations.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Foster a strong partnerships with clients through effective communication and relevant advice.
• Develop educational programs to expand clients' knowledge and understanding of media strategy.
• Possess a comprehensive understanding of communications strategy and advertising principles.
  
  

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.
  
  

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.
  
  

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 5-7 years of experience in media planning or related role.
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
  
  

Additional Information

R-2901L-903