Manager - Branding (COR427)

Qiddiya | القدية


Date: 3 weeks ago
City: Riyadh
Contract type: Full time
Join Qiddiya Investment Company as a Manager - Branding, where you will be at the forefront of creating a dynamic and compelling brand identity for one of the most exciting entertainment destinations in Saudi Arabia. You will play a critical role in guiding our branding efforts to ensure we resonate with our diverse audience while aligning with our vision.

Responsibilities

  • Ensure consistent application of the brand across all touchpoints, visual, physical, sonic, and sensory—to reflect the core brand philosophy
  • Manage a wide range of brand collaterals for internal stakeholders, including introduction decks, welcome kits, merchandise, presentation materials, and event branding
  • Oversee and develop content aligned with the master brand narrative through initiatives like research papers, documentary series, interviews, and newsletters to establish global thought leadership in the space of PLAY
  • Coordinate closely with the DMMO marketing strategy team to ensure strategic alignment for major brand and asset announcements
  • Lead briefing sessions with creative agencies and partners to develop impactful campaigns for core brand assets
  • Approve the overall look and feel, messaging, content, and visual assets used across activations, including final selection of branded merchandise
  • Manage brand engagement across ESG initiatives, investment communications, strategy narratives, VIP experiences, guest journey, and other high-impact touchpoints
  • Work in alignment with design, production, and filming teams to ensure all content adheres to brand guidelines and core philosophy
  • Oversee messaging frameworks and brand proof points to reinforce the master brand and support the development of the Play Index


Requirements

  • Bachelor's degree in Marketing, Communication, Business, or a related discipline (Master's degree is a plus)
  • Minimum of 5-7 years of relevant experience in branding or marketing management roles
  • Proven experience in marketing or a related field, with a solid understanding of branding, audience engagement, and campaign execution
  • Excellent verbal and written communication skills, with the ability to convey clear and compelling messages across channels
  • Strong capabilities in developing and implementing integrated marketing communication strategies that drive results
  • Demonstrated leadership with a successful track record of guiding teams, managing stakeholders, and delivering impactful outcomes
  • Excellent time and project management skills, with the ability to handle multiple priorities and meet tight deadlines in dynamic environments


Benefits

Offering a comprehensive compensation and benefits package.

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