Manager - Branding (COR420)

Qiddiya | القدية


Date: 3 weeks ago
City: Riyadh
Contract type: Full time
Qiddiya Investment Company is redefining the entertainment landscape in Saudi Arabia, and we are looking for an innovative and driven individual to join our team as a Manager - Branding. In this role, you will be responsible for developing and implementing branding strategies that create a compelling brand identity for Qiddiya.

Responsibilities

  • Responsible for maintaining the brand across various touch points (visuals, physical, sonic, scent, etc) to align with the core ethos of the philosophy
  • Manage all needed collaterals to support the internal stakeholders through introduction decks, collaterals, welcome kits, merchandise items, gift items, presentation developments and review, events branding, etc
  • Review all content that focuses on the master brand narrative and develop new ones through managing research/white papers, documentary series, interviews, and newsletters to own the space of PLAY globally and locally
  • Alignment with marketing strategy teams to maintain the strategic direction for any core asset announcement
  • Support in the briefing sessions for the creative agencies and partners to develop the campaigns for the core assets
  • Confirming look and feel, messaging, content, and visuals used in any activations, along with confirmation on merchandise items being selected for these activations
  • Manage all engagement of the brand in ESG, investment, Strategy, guest journey, VIP events, and much more
  • Alignment with the design, production, and filming team to develop the needed content and visuals as per the brand guidelines and philosophy
  • Manage the messaging and proof points for the master brand and play index


Requirements

  • Bachelor's degree in Marketing, Branding, Business Administration, or a related field (Master's degree preferred)
  • Minimum of 6-9 years of experience in branding, marketing, or a related field
  • Experience in developing and implementing successful branding strategies
  • Strong analytical skills to assess market trends and consumer insights
  • Excellent project management and organizational skills
  • Creative mindset with attention to detail
  • Strong verbal and written communication skills
  • Ability to work collaboratively in a team-oriented environment
  • Proficiency in both Arabic and English is desirable


Benefits

Offering a comprehensive compensation and benefits package.

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