(KSA based) Marketing Manager

About The Role

As a Marketing Manager at Abwaab KSA, you will lead the strategy and execution of integrated marketing campaigns to position Abwaab as the leading EdTech platform in the Kingdom. You’ll work cross-functionally with performance marketing, content, product, and social media teams both locally and regionally, using a data-driven and creative approach to drive growth, brand awareness, and customer engagement.

Key Responsibilities

Strategic Leadership & Planning

• Develop and execute Abwaab KSA’s marketing strategy to boost brand visibility and lead generation.
• Analyze market trends, student behavior, and competitor activity to guide strategic decisions.
  
  

Campaign Management

• Lead multi-channel campaigns (SMS, email, social, influencer, etc.) from ideation to execution.
• Collaborate with Performance Marketing to launch and optimize paid campaigns targeting KSA audiences.
• Set clear KPIs and track campaign performance across platforms (Snapchat, Instagram, YouTube, TikTok, Twitter).
  
  

Brand & Content Management

• Build and maintain a strong, consistent brand identity across all channels.
• Oversee the content calendar and coordinate high-quality content creation with writers and designers.
  
  

Influencer & Community Engagement

• Partner with relevant influencers and brands to expand Abwaab’s reach.
• Build and manage a network of student, teacher, and parent ambassadors for online and offline campaigns.
  
  

Lead Generation & Performance Optimization

• Design lead generation and nurturing strategies to drive conversions.
• Analyze key marketing metrics to improve campaign ROI and user acquisition.
  
  

Collaboration & Communication

• Work closely with Sales, Product, and regional teams to align marketing with business goals.
• Report campaign outcomes and insights to stakeholders clearly and consistently.
  
  

Preferred Qualifications

• Experience in tech or fast-paced startup environments.
• Strong understanding of Gen Z/student behavior and digital trends in KSA.
• Ability to derive insights from data and make informed decisions.
• Self-motivated, eager to learn, and comfortable managing multiple projects