(KSA based) Marketing Manager
Abwaab
Date: 1 day ago
City: Riyadh
Contract type: Full time

About The Role
As a Marketing Manager at Abwaab KSA, you will lead the strategy and execution of integrated marketing campaigns to position Abwaab as the leading EdTech platform in the Kingdom. You’ll work cross-functionally with performance marketing, content, product, and social media teams both locally and regionally, using a data-driven and creative approach to drive growth, brand awareness, and customer engagement.
Key Responsibilities
Strategic Leadership & Planning
As a Marketing Manager at Abwaab KSA, you will lead the strategy and execution of integrated marketing campaigns to position Abwaab as the leading EdTech platform in the Kingdom. You’ll work cross-functionally with performance marketing, content, product, and social media teams both locally and regionally, using a data-driven and creative approach to drive growth, brand awareness, and customer engagement.
Key Responsibilities
Strategic Leadership & Planning
- Develop and execute Abwaab KSA’s marketing strategy to boost brand visibility and lead generation.
- Analyze market trends, student behavior, and competitor activity to guide strategic decisions.
- Lead multi-channel campaigns (SMS, email, social, influencer, etc.) from ideation to execution.
- Collaborate with Performance Marketing to launch and optimize paid campaigns targeting KSA audiences.
- Set clear KPIs and track campaign performance across platforms (Snapchat, Instagram, YouTube, TikTok, Twitter).
- Build and maintain a strong, consistent brand identity across all channels.
- Oversee the content calendar and coordinate high-quality content creation with writers and designers.
- Partner with relevant influencers and brands to expand Abwaab’s reach.
- Build and manage a network of student, teacher, and parent ambassadors for online and offline campaigns.
- Design lead generation and nurturing strategies to drive conversions.
- Analyze key marketing metrics to improve campaign ROI and user acquisition.
- Work closely with Sales, Product, and regional teams to align marketing with business goals.
- Report campaign outcomes and insights to stakeholders clearly and consistently.
- Experience in tech or fast-paced startup environments.
- Strong understanding of Gen Z/student behavior and digital trends in KSA.
- Ability to derive insights from data and make informed decisions.
- Self-motivated, eager to learn, and comfortable managing multiple projects
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