Immunology Brand Manager

Summary

Development, implementation and accountability for operational plans which optimize profitability, market share and revenue growth for a brand (s) in the short and long term.

About The Role

Major accountabilities:

• Develop Launch readiness plans aligned with regional and global TA teams.
• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Delivery of sales targets
• Full accountability for brand and delivery of all programmers related to it.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
  
  

Key performance indicators/ Measures of success

• Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full financial accountability of Advertising and Promotion budgets within 5%
• Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan, on time and to a high standard.
• Manage all components of a key brand or components of a priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension, new campaign, commercial programme, and/or generic defence.
  
  

Key Traits & Competencies:

Traits Must Have:

• Externally focused: Ability to understand and respond to external market changes and influences.
• Resilient & Agile: Capacity to bounce back from difficulties and adapt quickly to changes.
• Ambitious: Driven to achieve and exceed goals.
• Performance track record: Demonstrated success in previous roles and tasks.
  
  

Desired Differentiators:

• Curious & Growth mindset: Constantly seeking out new knowledge and opportunities for development and improvement.
  
  

Competencies Must Have:

• Understanding Customers & Patients: Ability to understand and meet the needs of our clients and patients.
• Strategic Launch Planning & Execution: Skilled in crafting and implementing effective launch strategies.
• Team Building & Leadership: Drive to create a cohesive, collaborative team environment and provide directional leadership.
• Smart Risk Taking: Willingness to take calculated risks that can lead to innovation and progress.
  
  

Desired Differentiators:

• Healthcare Ecosystem Knowledge: Understanding the interconnections and dependencies in the healthcare sector.
• Cross-functional Collaboration & Impactful Communication: Effective at working across departments to achieve common goals and communicating ideas clearly and persuasively.
  
  

Job Dimensions

Number of employees: 0

Financial Responsibility:

Contributes to overall sales target <$m

Budget responsibility for projects <$ m

Impact on the organization: Medium - High

Ideal Background:

Education:

• University degree or equivalent in Science, Marketing or Business qualification. Experience:
• 3-5 years of experience in field sales or related marketing services, with a minimum of 2 years as a brand manager, preferably with experience in Launches and dermatology therapy area.
  
  

Languages: Fluent in English (Oral & written)

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards