Head of Sales Saudi Arabia
Doka
Date: 1 day ago
City: Riyadh
Contract type: Full time

Company Description
Doka is a world leader in providing innovative formwork, solutions and services in all areas of construction. The company is also a global supplier of well-thought-out scaffolding solutions for a varied spectrum of applications. With more than 180 sales and logistics facilities in over 60 countries, Doka has a high-performing distribution network for advice, customer service and technical support on the spot and ensures that equipment is swiftly provided – no matter how big and complex the project. Doka employs 9,000 people worldwide and is a company of the Umdasch Group, which has stood for reliability, experience and trustworthiness for more than 150 years
As a customer-focused organization, Doka understands that its greatest assets are its employees, which is why Doka is consistently looking for talented professionals who are keen to develop their career in this challenging industry.
Propelled by the direction of its national leadership, Saudi Arabia continues to be an epicentre of regional construction thanks to its various mega projects including NEOM and the Red Sea Development. Focused with an emphasis on tech, Saudi Arabia is also pioneering new on-site standards,
Advanced Formwork Co. Ltd is the distributor and service provider of Doka products in Saudi Arabia is currently looking to recruit a career driven professional to join its versatile team and support the company’s ongoing national expansion. The suitable candidate will be a qualified, natural team player who can add significant value to this highly dynamic team.
Advanced Formwork Co. Ltd. is proud to be certified as a Great Place to Work! This prestigious certification reflects our commitment to creating a positive, inclusive, and supportive work environment where every team member can thrive. Join us and be part of a company that values your growth and well-being.
Job Description
Advanced Formwork Co. Ltd (Doka Saudi) offers an exciting opportunity as Head of Sales who will be responsible for the development and implementation of sales strategies in order to exploit the market potentials. The Head of Sales will be accountable for expanding Doka’s presence in Saudi Arabia and will be responsible for managing sales, sales targets, profitability management and strategy implementation, in addition to leadership responsibility for the Sales Team. The Head of Sales is part of the Country Leadership Team and reports to the Managing Director.
Key Responsibilities Include
Doka is a world leader in providing innovative formwork, solutions and services in all areas of construction. The company is also a global supplier of well-thought-out scaffolding solutions for a varied spectrum of applications. With more than 180 sales and logistics facilities in over 60 countries, Doka has a high-performing distribution network for advice, customer service and technical support on the spot and ensures that equipment is swiftly provided – no matter how big and complex the project. Doka employs 9,000 people worldwide and is a company of the Umdasch Group, which has stood for reliability, experience and trustworthiness for more than 150 years
As a customer-focused organization, Doka understands that its greatest assets are its employees, which is why Doka is consistently looking for talented professionals who are keen to develop their career in this challenging industry.
Propelled by the direction of its national leadership, Saudi Arabia continues to be an epicentre of regional construction thanks to its various mega projects including NEOM and the Red Sea Development. Focused with an emphasis on tech, Saudi Arabia is also pioneering new on-site standards,
Advanced Formwork Co. Ltd is the distributor and service provider of Doka products in Saudi Arabia is currently looking to recruit a career driven professional to join its versatile team and support the company’s ongoing national expansion. The suitable candidate will be a qualified, natural team player who can add significant value to this highly dynamic team.
Advanced Formwork Co. Ltd. is proud to be certified as a Great Place to Work! This prestigious certification reflects our commitment to creating a positive, inclusive, and supportive work environment where every team member can thrive. Join us and be part of a company that values your growth and well-being.
Job Description
Advanced Formwork Co. Ltd (Doka Saudi) offers an exciting opportunity as Head of Sales who will be responsible for the development and implementation of sales strategies in order to exploit the market potentials. The Head of Sales will be accountable for expanding Doka’s presence in Saudi Arabia and will be responsible for managing sales, sales targets, profitability management and strategy implementation, in addition to leadership responsibility for the Sales Team. The Head of Sales is part of the Country Leadership Team and reports to the Managing Director.
Key Responsibilities Include
- Lead and manage Sales personnel and support them to reach their individual sales targets
- Maintain close customer relationships with key clients and decision makers
- Communicate effectively and collaborate with engineering, finance and operations and ensure smooth and close collaboration between the departments
- Optimize offer processes (scope of supply incl. services, project calculation, contract management) and order processes (change orders, claims, service charges) via appropriate monitoring
- Visualize the added value of management tools (e.g. Project Calculator, Victori II & III, Cockpit, Sales Dashboard) and ensure effective utilization
- Drive sales & margin goals for assigned territory, monthly forecasts including revenue by product & customer and ensure an aggressive growth rate
- Collaborate with management to produce plans, budgets, forecasts and subsequently delivery against these plans
- Work with Operations and Engineering teams to ensure proper handover of sales order and that materials for the solution are in stock
- Ensure efficient and compliant projects and contract management
- 10+ years’ international Sales/Engineering experience in System Formwork Industry
- Qualification in Civil Engineering, Business Management or equivalent
- Large Scale Projects Management experience, ideally in Middle East region
- Strong sales management skills especially in negotiation and closing
- Good financial understanding/business acumen (Margin Drivers, Discount Policy, Pricing Strategies..)
- Project & Key Account Management as well as job site experience
- Proven Leadership Experience: Steering with KPI’s, enabling & empowering reports, inspiring others, Management by objectives
- Proactive and effective interpersonal relationship & communication and feedback skills
- Hands-on mentality and approach
- Be an entrepreneurial thinker and not be afraid to think outside the box, take ownership and calculated risks
- Conceptual and analytical thinking, commercial awareness, customer orientation, creativity and assertiveness
- International track record in the construction industry
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