Group Marketing Lead - Oncology, Saudi Arabia

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The role is responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule and people strategy. The Group Marketing Lead is responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, leading the team and integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.

Main Accountability/responsibility

Analysis

External market analysis/monitoring:

• Review marketplace data and make recommendations from brand/molecule implications and actions.
• Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
• Communicate information about the market and insights to support with brand strategy.
• Good market understanding of healthcare environment, current and future competitor actions
• Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
  
  
  

Internal Analysis

• Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
• Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
  
  
  

Planning

• Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.
• Develops a strategic plan under guidance
• Participate in brand planning process and meetings
• Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/molecule
  
  
  

Marketing Planning

• Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.
• Identifies and applies the ‘Launch readiness framework’ to prepare for launch success in line with local market needs.
• Plans brand activities in line with local processes and policies to ensure positive customer experience
• Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
• Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
• Develops a commercialization plan with guidance
• Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
• Ensures brand tactics and insights are data driven
• Identifies insights for brand partnership with Lilly Market Research (LMR)
  
  
  

Implementation and execution of brand strategy

• Ability to update and reflect market strategy to reflect emerging/ changing trends
• Identifies and implements MCE brand solutions in collaboration with Digital team
• Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
• Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
• Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
• Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
• Manages vendors and groups involved with tactical development and implementation
• Creates internal communication plans with tailored messaging for key stakeholders
• Utilizes data and analytics to track key execution measures and inform key internal stakeholders
• Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly
• Reviews production stocking and inventory process indicators to meet sales forecasts
• Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
• Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
• Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriate
  
  
  

External Relationship Management

• Implements initiatives with key stakeholders that are important in supporting the brand strategy
• Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
• Effectively manage agency relationships to support brand strategy and tactics
  
  
  

Internal Relationship Management

• Partner closely with functions that are integral to the brand’s/molecules success (eg. sales, medical, corporate affairs/PRA and KAM) on a local, regional and global level
• Participates in and contributes to cross-regional initiatives related to the brand strategy
• Actively seeks for feedback
  
  
  

Measurement

• Monitors & evaluates marketing tactics and adjusting plans accordingly
• Interprets results, communicates issues/risks, and identifies opportunities for improvement
• Regularly monitors progress in metrics in partnership with management and support functions
• Makes recommendations to management based on the interpretation of results and brand/market knowledge
• Ability to answer key management/leadership questions
  
  
  

Job Requirements

• Bachelor’s degree in pharmacy or similar related field.
• Extensive experience in commercial/marketing roles in multinational pharmaceutical industry within a relevant therapeutic area (Oncology) as core, with demonstrated record of delivering results and successfully collaborating with key stakeholders.
• Experience in launching new brands or new indications is a plus.
• Experience in development of solutions for key players with a clear measurement plan and in the conduction of periodic reviews of solution effectiveness.
• Strong strategic and critical thinking skills with quick learning agility to be able to own the Oncology strategy and lead new launches with excellence.
• Dynamic team player with a positive attitude and willingness to be flexible in addressing evolving team’s needs.
• Proficient interpersonal and communication skills.
• Advanced command of Microsoft office suite and at ease with technology.
  
  
  

Additional Information

• Role is based in Riyadh, Saudi Arabia, will require domestic travel and may require international travel.
• Will require evening/weekend work
• Must be legally allowed to work in KSA
  
  
  

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